3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
How Are Credit Unions Managing Costs In A Time Of Crisis?
June 15, 2020
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Effective vendor contract negotiations are a key to managing costs when the need for bottom-line efficiency is great.
Good Timing: Distributed Ledgers Launch During The Pandemic
June 8, 2020
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Several cooperatives are going live with blockchain-based contactless authentication after years on the drawing boards.
Teachers Shares Stories From A COVID-19 Hotspot
June 8, 2020
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Masks in hand, one of New York’s largest credit unions is now in a phased reopening process.
How Financial Center First Ramped Up Their Payments Platform
June 1, 2020
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Lower wait times and more self-service options result in higher member satisfaction.
CommonWealth One Makes The Most Of Staying At Home
May 26, 2020
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Employees and employer benefit from homegrown e-learning initiative.
Video Banking Comes Of Age In The Time Of COVID-19
May 25, 2020
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Service options that offer a personal touch at a safe distance are gaining in popularity among members and those who serve them.
Culture Managers And Heart Taps Mark Lobby Reopening At Blue FCU
May 18, 2020
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The Wyoming-Colorado credit union is striving to maintain safety and culture as it works to restore operations.
How The Pandemic Is Reshaping The Future Of Member Service At Tucson FCU
May 12, 2020
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After notching successes in appointment-only lobbies and automated services, the Arizona cooperative is rethinking hours, services availability, communications, and more.
Canvas Credit Union Says “No B.S.” Here
May 11, 2020
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The Colorado credit union has pushed out an edgy campaign that puts a playful touch on the help it’s offering in serious times.
Leaders Goes First In West Tennessee Reopening
May 7, 2020
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With precautions in place, the Jackson cooperative opened its lobby doors again on April 27.
How Are Credit Unions Managing Costs In A Time Of Crisis?
Effective vendor contract negotiations are a key to managing costs when the need for bottom-line efficiency is great.
Good Timing: Distributed Ledgers Launch During The Pandemic
Several cooperatives are going live with blockchain-based contactless authentication after years on the drawing boards.
Teachers Shares Stories From A COVID-19 Hotspot
Masks in hand, one of New York’s largest credit unions is now in a phased reopening process.
How Financial Center First Ramped Up Their Payments Platform
Lower wait times and more self-service options result in higher member satisfaction.
CommonWealth One Makes The Most Of Staying At Home
Employees and employer benefit from homegrown e-learning initiative.
Video Banking Comes Of Age In The Time Of COVID-19
Service options that offer a personal touch at a safe distance are gaining in popularity among members and those who serve them.
Culture Managers And Heart Taps Mark Lobby Reopening At Blue FCU
The Wyoming-Colorado credit union is striving to maintain safety and culture as it works to restore operations.
How The Pandemic Is Reshaping The Future Of Member Service At Tucson FCU
After notching successes in appointment-only lobbies and automated services, the Arizona cooperative is rethinking hours, services availability, communications, and more.
Canvas Credit Union Says “No B.S.” Here
The Colorado credit union has pushed out an edgy campaign that puts a playful touch on the help it’s offering in serious times.
Leaders Goes First In West Tennessee Reopening
With precautions in place, the Jackson cooperative opened its lobby doors again on April 27.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?