Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
From Systems To Human-Centered Designs
October 7, 2019
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Examine workflows with an eye toward making people the center of the process.
Lumin Digital Powers Personalization And Engagement
September 30, 2019
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The PSCU subsidiary built a new platform from scratch that allows credit unions to compete with digital agility, analytics, and cost-efficiency.
The Banker Will See You Now
September 23, 2019
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Online appointment scheduling and in-branch queuing are helping credit union members make the most of their spare time.
Robotics, In-Branch Technology, Loan Production
September 23, 2019
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Five can’t-miss data points this week on CreditUnions.com.
How A $40B Institution Treats 2.4M Members
September 16, 2019
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By concentrating on member service, State Employees’ Credit Union has forged a path to continued growth.
Branching Evolves As Membership Grows
September 6, 2019
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New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.
What’s In A Name: Vice President Of Member Experience
September 3, 2019
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Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
August 27, 2019
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UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
August 26, 2019
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Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
August 26, 2019
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Five can’t-miss data points this week on CreditUnions.com.
From Systems To Human-Centered Designs
Examine workflows with an eye toward making people the center of the process.
Lumin Digital Powers Personalization And Engagement
The PSCU subsidiary built a new platform from scratch that allows credit unions to compete with digital agility, analytics, and cost-efficiency.
The Banker Will See You Now
Online appointment scheduling and in-branch queuing are helping credit union members make the most of their spare time.
Robotics, In-Branch Technology, Loan Production
Five can’t-miss data points this week on CreditUnions.com.
How A $40B Institution Treats 2.4M Members
By concentrating on member service, State Employees’ Credit Union has forged a path to continued growth.
Branching Evolves As Membership Grows
New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.
What’s In A Name: Vice President Of Member Experience
Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.