Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
The credit union’s quarterly MSR-only events facilitate peer-to-peer learning, best-practice sharing, and network building.
Enterprise-wide awareness at Heartland Credit Union helps the Illinois cooperative stay in step with regulatory rule-following.
Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.
Three in-school branches at area high schools help student staffers develop real-world skills and foster financial knowledge.
Citadel FCU has opened eight branches under a new concept that the Pennsylvania cooperative hopes will help it reach deeper into the communities it serves.
When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
Despite numbering only 19, credit unions in Vermont turned out an impressive performance.
As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.
Counseling and lending go hand-in-hand in Border FCU’s financial empowerment program.
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.