Segmented Card Incentive Hits 200% ROI
March 16, 2015
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How Preferred Credit Union used a one-two punch of high-tech segmenting and low-tech mailing to double its debit ROI.
State
The Link Between Call Centers And Net Promoter Scores
March 11, 2015
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The kind of service that boosts the scores also serves as a guide for improving call center operations.
Promises And Paranoia At The GAC
March 11, 2015
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Regulators and legislators promise reform to skeptical audience, plus other observations from four days in DC.
Investology 101 With First Tech Federal
March 9, 2015
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Marito Domingo, chief investment officer at First Tech Federal, talks about investment opportunities available to credit unions and his investment strategy for First Tech.
The 10-Year Fixed-Rate Mortgage Worth Bragging About
March 9, 2015
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How Star One’s 14-month-old mortgage product attracts both young professionals and soon-to-be retirees.
Building Relationships One Checking Account At A Time
March 9, 2015
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A single checking account with automatically applied tiered benefits helps San Francisco Federal Credit Union reach 1,000 new account holders.
A Tiered Approach To Underwriting
March 9, 2015
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How TruStone Financial’s tiered pricing matrix facilitates instant loan decisions for autos and recreational vehicles.
Early Pay Builds Loyalty At DCU
March 6, 2015
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Digital Federal Credit Union has been building member loyalty with direct deposit early paydays.
The Benefits Of A Signature Credit Card
March 4, 2015
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Adoption of BCU’s Signature credit card has increased nearly 50% year-over-year. Learn how and why the Illinois cooperative is moving more card relationships to this product.
How Rogue Credit Union Posted 12.6% Growth In Its Credit Card Portfolio
March 4, 2015
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Merchant discounts helped this Oregon credit union turn its cards into a must-have shopping accessory for state consumers.
Segmented Card Incentive Hits 200% ROI
How Preferred Credit Union used a one-two punch of high-tech segmenting and low-tech mailing to double its debit ROI.
The Link Between Call Centers And Net Promoter Scores
The kind of service that boosts the scores also serves as a guide for improving call center operations.
Promises And Paranoia At The GAC
Regulators and legislators promise reform to skeptical audience, plus other observations from four days in DC.
Investology 101 With First Tech Federal
Marito Domingo, chief investment officer at First Tech Federal, talks about investment opportunities available to credit unions and his investment strategy for First Tech.
The 10-Year Fixed-Rate Mortgage Worth Bragging About
How Star One’s 14-month-old mortgage product attracts both young professionals and soon-to-be retirees.
Building Relationships One Checking Account At A Time
A single checking account with automatically applied tiered benefits helps San Francisco Federal Credit Union reach 1,000 new account holders.
A Tiered Approach To Underwriting
How TruStone Financial’s tiered pricing matrix facilitates instant loan decisions for autos and recreational vehicles.
Early Pay Builds Loyalty At DCU
Digital Federal Credit Union has been building member loyalty with direct deposit early paydays.
The Benefits Of A Signature Credit Card
Adoption of BCU’s Signature credit card has increased nearly 50% year-over-year. Learn how and why the Illinois cooperative is moving more card relationships to this ...
How Rogue Credit Union Posted 12.6% Growth In Its Credit Card Portfolio
Merchant discounts helped this Oregon credit union turn its cards into a must-have shopping accessory for state consumers.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.