Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
After three decades of building positive impact on members’ lives, the CEO leaves his cooperative in trusted hands.
A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity statewide.
A look inside strategies and programs that are helping credit unions of all sizes make a difference in the communities they serve.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.

Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.