Bob Falk joined Purdue Federal Credit Union ($1.8B, West Lafayette, IN) in August 2002 as the vice president of lending at what was then Purdue Employees FCU. He took the helm in 2008 and since then, the cooperative has rebranded, tripled in assets, doubled in staff size, and grown membership from 57,000 to more than
Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
From out-of-state recruitment to hiring bonuses and flexible scheduling, what was once seen as the bottom of the totem pole is now viewed as a prime position for many credit unions.
A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving members better than two were previously.
The rural Ohio cooperative strives to be the best in the market through pay and benefits. Its growing network of new and renovated branches adds to an improved work, and banking, environment, too.
A new team at Directions Credit Union focuses on objectives as much as dashboards.
Retrofitted locations featuring full-service ITMs and biometric authentication helped First Alliance safely serve members during the pandemic and into today.
The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.
The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, all while boosting member service.
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
RKL offers insight, expertise, and experience to help fight off growing threats.
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.