What’s In A Name: Assistant Vice President Of Market Strategy And Analytics
An English major uses business analytics to help develop strategy at CEFCU.
An English major uses business analytics to help develop strategy at CEFCU.
When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
The CEO of Great Lakes Credit Union offers lessons on pandemic response, silver linings, and the foundation of credit union success.
The coronavirus forced Abound FCU to push back a new branch opening and rethink its approach to meeting members and building community connections.
The CEO of SF Fire Credit Union talks about seamless experiences, digital optimization, and operational agility in today’s environment.
The CEO of Affinity Plus FCU talks about mission, good begetting good, and leaping forward in the next year.
2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.