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Crystal Long On Leadership

The CEO of GECU shares her thoughts on what makes a great leader, teachable moments, and why more credit unions should strive to be active participants in a global movement.

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3 Ways To Help Members Conquer A Crisis

Credit unions help members and their communities every day of the year. Some of their more innovative offers are especially relevant during a time of ...
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Maria Martinez On Leadership

The CEO of Border FCU, who began her career in accounting, explains how serving the underserved hews more closely to social work than anything else.
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Lessons From A YouTube Series

Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
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3 Years In Swing: Lessons From Life In A Temporary Office

Greater Texas FCU is opening a new headquarters in early 2021. Until then, executives are operating out of a swing space two miles from home.
Callahan Collections

7 CXOs Opine On The Member Experience

The credit union leaders discuss opportunities and challenges and what they resolve to see happen in 2020.
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New Year’s Resolution: Pitch The Paper In 2020

Starting with personnel files, human resources at Generations FCU is now nearly 100% digitized. Here’s how the Lone Star State cooperative broke free from its ...
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To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home

After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
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8 Avenues To Avoid A Fair Lending Exam

Three credit union leaders talk about tactics to keep lending in line with federal regulations.
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What’s In A Name: Senior Vice President Of Community Impact

A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University ...
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Crystal Long On Leadership

The CEO of GECU shares her thoughts on what makes a great leader, teachable moments, and why more credit unions should strive to be active ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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