The Secret Behind Member Behavior
A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
To keep up with share growth and diversity, Interra Credit Union rebuilt its lending department into five divisions, including agribusiness, business services, and more.
Public Service Credit Union shares lesson gleaned from completing two mergers and one assumption in four months.
In an increasingly competitive lending environment, these six practices are helping credit unions serve members better and make decisions quickly.
Innovative credit unions share their approaches to evaluations, training, and staffing.
Overlooked editorial gems provide insight and inspiration for the challenges and opportunities that lay ahead in 2017.
Five lessons in setting short- and long-term goals.
Innovative credit unions share their approaches to evaluations, training, and staffing.

The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
The Secret Behind Member Behavior