Griff O’Brien On Leadership
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
A Texas credit union looks to vendor management, conversion-related momentum, and a healthy dose of skepticism to build an expansive technology base without breaking the bank.
Six motivations to maximize and minimize for a more satisfied employee.
How Mountain America helps members break free from long-term, costly debt.
Leadership programs at credit unions and other companies nationwide support growth initiatives, changing cultures, and multi-generational workplaces.
How Interra FCU has benefited from bringing on strong candidates regardless of cooperative pedigree.
Whether a credit union’s board of directors is looking for a turnaround or to stay the course will determine the best qualities of a candidate. A plethora of variables will determine the qualities a board wants in a credit union’s highest-ranking employee.
This week, CreditUnions.com takes a look at training, recruiting, and compensation strategies credit unions are using to develop their executive teams.
From new corporate-wear uniforms to a new culture of behaviors, Pen Air took an ordinary brand makeover and created a new organizational narrative based on trust, respect, and ‘communerosity.’

Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.

AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.

The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.

Choosing the right credit union core technology provider helps members, employees, and the credit union thrive.