Values

The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”

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There’s Nothing Punitive About A Bottom Line Built On Value And Service

Credit unions must continue to build diversified income streams that strike a balance between profit and purpose.
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The Year Of Living Dangerously

Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
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First Quarter 2008 Return Of The Member Scores

Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up ...
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What is the Member’s Right to Know?

Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
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The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Features

Management Classic: Controlling The Wind

A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
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4 Ways To Ensure A Successful Brand After A Credit Union Merger

Concentrate on four key merger elements that take into account all stakeholders.
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Rebrand And Make The Credit Union Relevant To The Members And Communities

The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
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Rebrand And Rename, But First Find Common Core Values

A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
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6 Insights From NACUSO’s 2014 Next Big Idea Winner

nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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