Values

An Effective Board Recruiting Process

Recruiting new board members is a often a constant priority for many credit unions. Pacific Service Credit Union’s advisory director program serves a “training program” for potential candidates.

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A Campaign of Member Testimonials

Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
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What Can Credit Unions Learn from Niche Lenders

One credit union's dedicated focus on a niche market is paying off in double digit loan and share growth.
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An Effective Board Recruiting Process

Recruiting new board members is a often a constant priority for many credit unions. Pacific Service Credit Union’s advisory director program serves a “training program” ...
Features

Credit Unions Helping America’s Military Community

The Pentagon Federal Credit Union and its Foundation sponsored a special concert of American patriotic songs by the US ...
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Supplier Diversity

Veridian encourages diversity not only through its membership, but also through its choices of suppliers.
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Financial Education as a Credit Union Differentiator: Interview with A+ FCU

Each credit union's education program is exclusive and should be tailored to fit the unique needs of the membership, community, values and goals. Here is ...
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‘Learning a New Language’: Combining Credit Union Cultures in a Merger

Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive ...
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Watch and Learn How One CU is Putting the Control in the Hands of the Member

Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit ...
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Give Credit Where Credit Is Due

Hear the story of how Wauna Credit Union motivated a member to improve his credit.
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As Consumers Rebel, Credit Unions Can Benefit

Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last ...
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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