Soup Up Your Pricing Engine
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Credit unions pay good money for cutting-edge products and services. Here’s how they can avoid being shortchanged upon delivery.
The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
Randy Gunderson, CFO for WSECU, discusses selling mortgages to Fannie Mae and participating consumer and commercial loans.
How an auto loan helped this Washington credit union donate more than $14,000 to area schools.
How WSECU turned a coasting RV lending program into a true income vehicle.
Apple Watch is just the beginning for mobile-oriented, blue-sky thinkers in the credit union space.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
Members who more readily accept new self-service options are a market segment worth cultivating.

As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.

How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.

As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.

Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.