Soup Up Your Pricing Engine
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Credit unions pay good money for cutting-edge products and services. Here’s how they can avoid being shortchanged upon delivery.
The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
Randy Gunderson, CFO for WSECU, discusses selling mortgages to Fannie Mae and participating consumer and commercial loans.
How an auto loan helped this Washington credit union donate more than $14,000 to area schools.
How WSECU turned a coasting RV lending program into a true income vehicle.
Apple Watch is just the beginning for mobile-oriented, blue-sky thinkers in the credit union space.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
Members who more readily accept new self-service options are a market segment worth cultivating.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.

A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.

Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.

Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.

How can credit unions stay true to their mission while evolving to meet modern needs?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.