The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
CreditUnions.com Wraps Up The 2026 Innovation Series
Washington, DC – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...
LAFCU to host free Shred Day event April 25
LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Orsa Credit Union Selects Appli to Modernize Digital Member Experience
Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
University of Lending: Strengthening Credit Union Lending from the Inside Out
Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Women make up 60% of the workforce at 3Rivers Federal Credit Union
Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
ACUMA Recognized with Great Benefits Award from Mployer
ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager
LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
ACUMA Welcomes Three New Board Members
The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging
eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary
Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud
Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
LGE Community Credit Union honored with MemberXP Best of the Best Award
LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Illinois Credit Union League Announces New Young Professional Associate Director Position
The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue
FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement
Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...
Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year
For the fourth year in a row, Vizo Financial Corporate Credit Union has earned the 2026 Gallup Exceptional Workplace Award ...
EECU Sponsors Clovis Unified’s Latino Student Success Conference
FRESNO, Calif. (March 10, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the 13th Annual Latino Student Success Conference ...
Suntell launches AI-powered SpreadIQ™ to accelerate tax return analysis and underwriting workflows
Suntell announced the release of SpreadIQ, an AI-powered capability within the Square 1 Credit Suite designed to automate tax return ...
ORIGENCE ANNOUNCES DAYMOND JOHN AS KEYNOTE SPEAKER FOR LENDING TECH LIVE ’26 CONFERENCE
Origence, a leading provider of lending technology solutions, announced acclaimed entrepreneur, branding expert, and “Shark Tank” star Daymond John will ...
ELGA Credit Union Completes Acquisition of Marine Bank
GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp ...
Heartland Credit Union Selects Aaron Rios As New CEO
Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed ...
CreditUnions.com Wraps Up The 2026 Innovation Series
Washington, DC – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...
LAFCU to host free Shred Day event April 25
LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Orsa Credit Union Selects Appli to Modernize Digital Member Experience
Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
University of Lending: Strengthening Credit Union Lending from the Inside Out
Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Women make up 60% of the workforce at 3Rivers Federal Credit Union
Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
ACUMA Recognized with Great Benefits Award from Mployer
ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager
LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
ACUMA Welcomes Three New Board Members
The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging
eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary
Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud
Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
LGE Community Credit Union honored with MemberXP Best of the Best Award
LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Illinois Credit Union League Announces New Young Professional Associate Director Position
The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue
FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement
Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...
Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year
For the fourth year in a row, Vizo Financial Corporate Credit Union has earned the 2026 Gallup Exceptional Workplace Award ...
EECU Sponsors Clovis Unified’s Latino Student Success Conference
FRESNO, Calif. (March 10, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the 13th Annual Latino Student Success Conference ...
Suntell launches AI-powered SpreadIQ™ to accelerate tax return analysis and underwriting workflows
Suntell announced the release of SpreadIQ, an AI-powered capability within the Square 1 Credit Suite designed to automate tax return ...
ORIGENCE ANNOUNCES DAYMOND JOHN AS KEYNOTE SPEAKER FOR LENDING TECH LIVE ’26 CONFERENCE
Origence, a leading provider of lending technology solutions, announced acclaimed entrepreneur, branding expert, and “Shark Tank” star Daymond John will ...
ELGA Credit Union Completes Acquisition of Marine Bank
GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp ...
Heartland Credit Union Selects Aaron Rios As New CEO
Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed ...
CreditUnions.com Wraps Up The 2026 Innovation Series
Washington, DC – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit unions meet challenges while staying ...
LAFCU to host free Shred Day event April 25
LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often uncovering documents that are no ...
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the 2026 CUES Emerge competition. Representing ...
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton Dallas, Las Colinas. The industry-leading ...
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People and Culture Officer. Mullenix brings ...
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with an Economic Overview tailored specifically ...