The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Finding The “Yes” In A Complex Car Deal
A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]
The Power Of Priorities And Pressing Pause
I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]
A Business Member’s Journey From Struggle To Strategy
Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]
A Team That Said “Yes” — And Made It Happen.
When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]
Warmth + Wisdom = Radical Positive Impact
Everwise Credit Union
A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]
An EV Scam Detected And Defeated
While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]
CreditUnions.com Wraps Up The 2026 Innovation Series
Washington, DC – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...
LAFCU to host free Shred Day event April 25
LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Orsa Credit Union Selects Appli to Modernize Digital Member Experience
Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
University of Lending: Strengthening Credit Union Lending from the Inside Out
Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Women make up 60% of the workforce at 3Rivers Federal Credit Union
Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
ACUMA Recognized with Great Benefits Award from Mployer
ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager
LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
ACUMA Welcomes Three New Board Members
The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging
eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary
Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud
Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
LGE Community Credit Union honored with MemberXP Best of the Best Award
LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Illinois Credit Union League Announces New Young Professional Associate Director Position
The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue
FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement
Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...
Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year
For the fourth year in a row, Vizo Financial Corporate Credit Union has earned the 2026 Gallup Exceptional Workplace Award ...
EECU Sponsors Clovis Unified’s Latino Student Success Conference
FRESNO, Calif. (March 10, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the 13th Annual Latino Student Success Conference ...
Suntell launches AI-powered SpreadIQ™ to accelerate tax return analysis and underwriting workflows
Suntell announced the release of SpreadIQ, an AI-powered capability within the Square 1 Credit Suite designed to automate tax return ...
ORIGENCE ANNOUNCES DAYMOND JOHN AS KEYNOTE SPEAKER FOR LENDING TECH LIVE ’26 CONFERENCE
Origence, a leading provider of lending technology solutions, announced acclaimed entrepreneur, branding expert, and “Shark Tank” star Daymond John will ...
ELGA Credit Union Completes Acquisition of Marine Bank
GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp ...
Heartland Credit Union Selects Aaron Rios As New CEO
Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed ...
CreditUnions.com Wraps Up The 2026 Innovation Series
Washington, DC – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit ...
LAFCU to host free Shred Day event April 25
LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often ...
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the ...
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton ...
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People ...
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with ...
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key ...
Orsa Credit Union Selects Appli to Modernize Digital Member Experience
Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
University of Lending: Strengthening Credit Union Lending from the Inside Out
Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Women make up 60% of the workforce at 3Rivers Federal Credit Union
Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
ACUMA Recognized with Great Benefits Award from Mployer
ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager
LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
ACUMA Welcomes Three New Board Members
The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging
eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary
Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud
Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
LGE Community Credit Union honored with MemberXP Best of the Best Award
LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Illinois Credit Union League Announces New Young Professional Associate Director Position
The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue
FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement
Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...
Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year
For the fourth year in a row, Vizo Financial Corporate Credit Union has earned the 2026 Gallup Exceptional Workplace Award ...
EECU Sponsors Clovis Unified’s Latino Student Success Conference
FRESNO, Calif. (March 10, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the 13th Annual Latino Student Success Conference ...
Suntell launches AI-powered SpreadIQ™ to accelerate tax return analysis and underwriting workflows
Suntell announced the release of SpreadIQ, an AI-powered capability within the Square 1 Credit Suite designed to automate tax return ...
ORIGENCE ANNOUNCES DAYMOND JOHN AS KEYNOTE SPEAKER FOR LENDING TECH LIVE ’26 CONFERENCE
Origence, a leading provider of lending technology solutions, announced acclaimed entrepreneur, branding expert, and “Shark Tank” star Daymond John will ...
ELGA Credit Union Completes Acquisition of Marine Bank
GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp ...
Heartland Credit Union Selects Aaron Rios As New CEO
Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed ...
CreditUnions.com Wraps Up The 2026 Innovation Series
Washington, DC – After weeks of online showcases, CreditUnions.com has concluded its 2026 Innovation Series. The series highlighted practical solutions designed to help credit unions meet challenges while staying ...
LAFCU to host free Shred Day event April 25
LANSING, Mich. — With tax season in full swing, many individuals are sorting through financial records, receipts and old statements—often uncovering documents that are no ...
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
MADISON, WI — March 26, 2026 —Thirty-six emerging leaders from across North America have been selected to participate in the 2026 CUES Emerge competition. Representing ...
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton Dallas, Las Colinas. The industry-leading ...
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People and Culture Officer. Mullenix brings ...
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with an Economic Overview tailored specifically ...