The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
From Heartbreak To Hope, 1 Step At A Time
After his wife passed on, a member came in just as lost as he could be. In their 60 years of marriage, she’d always handled the finances, and he didn’t even know where to start. He’d gathered up what he could —including her death certificate — but you could see plain as day he was […]
A 3-Hour Turnaround Changed A Family’s Vacation
Wings Financial Credit Union
Some moments remind us how far a team will go to support a member’s wellbeing. A member urgently needed financing for an accessible vehicle large enough for his two grandchildren, both of whom use wheelchairs. His current vehicle was unsafe, and the family was leaving for a long-planned vacation in two days. He needed a […]
6 Months Of Support That Restored Hope
Wings Financial Credit Union
Some of the most meaningful moments happen quietly, through steady care over time. Dee Cordova, senior service center manager, supported a member facing overwhelming medical and financial hardship. He was living with Lewy Body Disease and early onset Parkinson’s, had fallen behind on bills, and was trapped in a predatory high-interest loan that was draining […]
Protecting A Member From Triple-Digit Loan Terms
A member came to us after her daughter talked her into a loan to help with financial hardship. The member is deaf and had always trusted her daughter with her finances — but this time, that trust nearly cost her everything. She had taken out a loan over the weekend and already owed $4,900. The […]
A Quiet Save And Why Elder Abuse Prevention Matters
A longtime member — “Ms. Penny” — arrived at the branch visibly shaken while on a phone call. She asked staff to call 911 and was overheard saying, “I’m at my bank.” When we intervened, her phone showed an active call labeled “Police Non Emergency.” The call dropped, attempted to reconnect, and when answered, the […]
Listening Beyond The Ask
Baton Rouge Telco Federal Credit Union
When longtime member Lesha came into my office, she was focused on getting preapproved for her next auto purchase. As we talked through what she was looking for and what she hoped to spend, I did what I try to do with every member: slow down the conversation and really listen. While we were chatting […]
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Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category
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CreditUnions.com Wraps Up The 2026 Innovation Series
LAFCU to host free Shred Day event April 25
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
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BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
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LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
Women make up 60% of the workforce at 3Rivers Federal Credit Union
ACUMA Recognized with Great Benefits Award from Mployer
LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager
ACUMA Welcomes Three New Board Members
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Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary
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LGE Community Credit Union honored with MemberXP Best of the Best Award
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