The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

A Kind Gesture Makes All The Difference

A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]

Operations & HR

TDFCU Welcomes New Chief Operating Officer: A Proven Leader in Member Experience and Operational Excellence

Treasury Department Federal Credit Union (TDFCU), proudly serving its members since 1935, is excited to welcome Nicholas Moreland as its ...
Strategic Partnerships

Triangle Credit Union Partners With Arkatechture to Anticipate Member Needs & Position for Future Growth

With Arkatechture’s help, Triangle Credit Union is modernizing its data environment, empowering business users, and enhancing the overall member experience.
Making A Difference

SchoolsFirst FCU Honors School Employees in Recognition Events Throughout California

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, recently recognized 30 school employees, representing ...
Industry Analysis & Trends

Quavo Fraud & Disputes Releases Landmark 2025 State of Dispute Management Performance Report

Quavo, Inc. (“Quavo”), the leading provider of AI-powered dispute management solutions, today announced the release of its 2025 State of ...
Making A Difference

EECU Recognized for Expanding Community Access to Financial Services

FRESNO, Calif. (July 28, 2025) – In recognition of its ongoing commitment to expanding financial services and education throughout the ...
Other

QuantyPhi Welcomes Kyle Kabara as Director ALM & Investments

QuantyPhi, a wholly owned CUSO of Corporate Central, is proud to announce the addition of Kyle Kabara as Director ALM ...
Marketing

Algebrik AI and AppOne Partner to Streamline Indirect Lending for Dealers and Lenders

Algebrik AI Partners with AppOne to Streamline Indirect Lending New York, July 2025 — Algebrik AI has partnered with AppOne ...
Other

Meriwest Credit Union Launches Zelle® for Fast, Secure, and Convenient Money Transfers

Big news! Meriwest now offers Zelle® for seamless money transfers! Split bills, pay for group trips, or send gifts to ...
Other

Vizo Financial’s 2025 Financial Conference to Offer Valuable Industry Insights with Strong Lineup of Speakers

Vizo Financial Corporate Credit Union will hold its well-respected financial conference on September 10-12, 2025, at The Omni Grove Park ...
Strategic Partnerships

Algebrik AI Partners with Spinwheel to Streamline Debt Data & Payments in Loan Origination

Algebrik AI Partners with Spinwheel to Power Smarter Loan Decisions with Real-Time Debt Data New York, July 2025 — Algebrik ...
Marketing

United Financial Credit Union Selects AlgebrikAI’s Comprehensive Consumer Lending Suite, Algebrik One.

United Financial Credit Union Selects Algebrik AI’s Lending Suite United Financial Credit Union (UFCU) has joined Algebrik AI’s early adopter ...
Other

Redwood Credit Union grant to Good Farm Fund expands access to fresh, healthy food

Redwood Credit Union (RCU) is helping bring fresh, local food to more tables through a $10,000 grant to the Good ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

LendKey and Navy Federal Credit Union Celebrate 10 Years of Helping Thousands Through Affordable Education Financing

LendKey, the pioneer in digital network lending, and Navy Federal Credit Union, the world’s largest credit union, are proud to ...
Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...
Personnel Promotions

Tower Federal Credit Union Welcomes Cassandra Compton as New Senior VP & Chief Experience Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Cassandra ...
Personnel Promotions

Maine Credit Union League Welcomes New Director of Advocacy and Compliance

The Maine Credit Union League is pleased to announce the hiring of Jared Gay as its new Director of Advocacy ...
Other

NASCUS Announces Updated Agenda for 60th Annual Summit

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce updates to the agenda for its 60th ...
Personnel Promotions

InterLutions Promotes Sam Boore to Director of Operations

InterLutions, a leading provider of collaborative employee benefit solutions for credit unions, proudly announces the promotion of Sam Boore to ...
Technology

Quavo Fraud & Disputes Secures $300 Million Growth Investment from Spectrum Equity

Quavo, Inc. (“Quavo”), a leading provider of cloud-based software that automates and manages fraud and dispute processes for financial institutions, ...
Operations & HR

Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management

Jennifer O’Reilly has joined Redwood Credit Union (RCU) as senior vice president of Enterprise Risk Management.
Operations & HR

Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer

Gulf Winds Credit Union is pleased to announce that Pam Hatt will join the executive team as Chief Marketing Officer.
Personnel Promotions

Maine Family Federal Credit Union Announces Promotions of Four Outstanding Employees

LEWISTON, ME – Maine Family Federal Credit Union is proud to announce the promotions of four dedicated employees whose hard ...
Investments

Alloya Corporate FCU Settles Multi-Issuer Auto Loan Securitization

Today marks the settlement of Alloya’s first multi-issuer auto loan asset-backed securitization (ABS), fully funded after being well oversubscribed by ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Industry Analysis & Trends

Meriwest Credit Union Shines in Silicon Valley Business Journal’s Table of Experts

Meriwest Credit Union, a leading financial institution serving the Greater San Francisco Bay Area and Pima County, Arizona, was recently ...
Strategic Partnerships

Meriwest Credit Union Partners with Enable Technologies Inc. to launch Meriwest Business Express program

Meriwest Credit Union, in partnership with Enable Technologies Inc., has launched digital small business lending products under the brand name ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 18, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Coastal Credit Union Foundation and Carolinas Credit Union Foundation Award Scholarship Funds to Sixteen Students

The Coastal Credit Union Foundation, in partnership with Carolinas Credit Union Foundation, is proud to announce sixteen recipients of the ...
Operations & HR

TDFCU Welcomes New Chief Operating Officer: A Proven Leader in Member Experience and Operational Excellence

Treasury Department Federal Credit Union (TDFCU), proudly serving its members since 1935, is excited to welcome Nicholas Moreland as its ...
Strategic Partnerships

Triangle Credit Union Partners With Arkatechture to Anticipate Member Needs & Position for Future Growth

With Arkatechture’s help, Triangle Credit Union is modernizing its data environment, empowering business users, and enhancing the overall member experience.
Making A Difference

SchoolsFirst FCU Honors School Employees in Recognition Events Throughout California

SchoolsFirst Federal Credit Union, the largest credit union serving school employees and their families, recently recognized 30 school employees, representing ...
Industry Analysis & Trends

Quavo Fraud & Disputes Releases Landmark 2025 State of Dispute Management Performance Report

Quavo, Inc. (“Quavo”), the leading provider of AI-powered dispute management solutions, today announced the release of its 2025 State of ...
Making A Difference

EECU Recognized for Expanding Community Access to Financial Services

FRESNO, Calif. (July 28, 2025) – In recognition of its ongoing commitment to expanding financial services and education throughout the ...
Other

QuantyPhi Welcomes Kyle Kabara as Director ALM & Investments

QuantyPhi, a wholly owned CUSO of Corporate Central, is proud to announce the addition of Kyle Kabara as Director ALM ...
Marketing

Algebrik AI and AppOne Partner to Streamline Indirect Lending for Dealers and Lenders

Algebrik AI Partners with AppOne to Streamline Indirect Lending New York, July 2025 — Algebrik AI has partnered with AppOne ...
Other

Meriwest Credit Union Launches Zelle® for Fast, Secure, and Convenient Money Transfers

Big news! Meriwest now offers Zelle® for seamless money transfers! Split bills, pay for group trips, or send gifts to ...
Other

Vizo Financial’s 2025 Financial Conference to Offer Valuable Industry Insights with Strong Lineup of Speakers

Vizo Financial Corporate Credit Union will hold its well-respected financial conference on September 10-12, 2025, at The Omni Grove Park ...
Strategic Partnerships

Algebrik AI Partners with Spinwheel to Streamline Debt Data & Payments in Loan Origination

Algebrik AI Partners with Spinwheel to Power Smarter Loan Decisions with Real-Time Debt Data New York, July 2025 — Algebrik ...
Marketing

United Financial Credit Union Selects AlgebrikAI’s Comprehensive Consumer Lending Suite, Algebrik One.

United Financial Credit Union Selects Algebrik AI’s Lending Suite United Financial Credit Union (UFCU) has joined Algebrik AI’s early adopter ...
Other

Redwood Credit Union grant to Good Farm Fund expands access to fresh, healthy food

Redwood Credit Union (RCU) is helping bring fresh, local food to more tables through a $10,000 grant to the Good ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

LendKey and Navy Federal Credit Union Celebrate 10 Years of Helping Thousands Through Affordable Education Financing

LendKey, the pioneer in digital network lending, and Navy Federal Credit Union, the world’s largest credit union, are proud to ...
Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...
Personnel Promotions

Tower Federal Credit Union Welcomes Cassandra Compton as New Senior VP & Chief Experience Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Cassandra ...
Personnel Promotions

Maine Credit Union League Welcomes New Director of Advocacy and Compliance

The Maine Credit Union League is pleased to announce the hiring of Jared Gay as its new Director of Advocacy ...
Other

NASCUS Announces Updated Agenda for 60th Annual Summit

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce updates to the agenda for its 60th ...
Personnel Promotions

InterLutions Promotes Sam Boore to Director of Operations

InterLutions, a leading provider of collaborative employee benefit solutions for credit unions, proudly announces the promotion of Sam Boore to ...
Technology

Quavo Fraud & Disputes Secures $300 Million Growth Investment from Spectrum Equity

Quavo, Inc. (“Quavo”), a leading provider of cloud-based software that automates and manages fraud and dispute processes for financial institutions, ...
Operations & HR

Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management

Jennifer O’Reilly has joined Redwood Credit Union (RCU) as senior vice president of Enterprise Risk Management.
Operations & HR

Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer

Gulf Winds Credit Union is pleased to announce that Pam Hatt will join the executive team as Chief Marketing Officer.
Personnel Promotions

Maine Family Federal Credit Union Announces Promotions of Four Outstanding Employees

LEWISTON, ME – Maine Family Federal Credit Union is proud to announce the promotions of four dedicated employees whose hard ...
Investments

Alloya Corporate FCU Settles Multi-Issuer Auto Loan Securitization

Today marks the settlement of Alloya’s first multi-issuer auto loan asset-backed securitization (ABS), fully funded after being well oversubscribed by ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Industry Analysis & Trends

Meriwest Credit Union Shines in Silicon Valley Business Journal’s Table of Experts

Meriwest Credit Union, a leading financial institution serving the Greater San Francisco Bay Area and Pima County, Arizona, was recently ...
Strategic Partnerships

Meriwest Credit Union Partners with Enable Technologies Inc. to launch Meriwest Business Express program

Meriwest Credit Union, in partnership with Enable Technologies Inc., has launched digital small business lending products under the brand name ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 18, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Coastal Credit Union Foundation and Carolinas Credit Union Foundation Award Scholarship Funds to Sixteen Students

The Coastal Credit Union Foundation, in partnership with Carolinas Credit Union Foundation, is proud to announce sixteen recipients of the ...

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy and has been consulting with ...

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ Ascent Club Program for 2025 ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited to begin gathering 2025 community ...

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...
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