The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Salon Built On Grit And Community

Erie FCU was approached by two women in business who were looking to create a new hair salon together, each coming from their own prospective skill sets. One of the women, was the owner and operator of her own salon, while the other woman was working for a well-established/competitor hair salon in Erie, PA. The […]

Hope Arrives Just In Time

Community Credit Union of Florida

A member called in overwhelmed and out of options. They had already used all of their allowed skip‑a‑pays for the year and were facing serious financial hardship. With their car at risk of repossession, they feared losing their only way to get to work. While speaking with the member service lender, they shared just how […]

A Fresh Start For A Mother Fighting To Stay Housed

Community Credit Union of Florida

At the Titusville branch, a familiar member—a single mother—walked in with only three days’ notice to pay her back rent or face eviction. She was terrified of losing her home and disrupting her children’s lives. The team at CCU stepped in immediately, reviewing her finances to find a solution that would give her room to […]

A Branch Rep Steps In So A Veteran Is Honored

Navy Federal Credit Union

At Navy Federal’s San Bernardino, CA, branch, former member service representative Sophia M. was helping Richard D. with his account when the conversation turned to an upcoming Vietnam Veteran “Welcome Home” pinning ceremony at a local chapter serving Disabled American Veterans (DAV).   When Sophia realized Richard, a Vietnam veteran, wasn’t on the list to be […]

Rockton Jones Makes MLB Memories

Navy Federal Credit Union

Rockton Jones, a U.S. Navy veteran and Navy Federal member for more than 20 years, enjoyed a special day at Nationals Park in Washington, DC, with support from the credit union. As part of Navy Federal’s Debit Plus pilot program, Jones was invited to a member appreciation event — a Major League Baseball game featuring […]

Leading With Care When It Matters Most

For our team member Bettie, what was a routine request quickly became something more. One day, a member approached Bettie at the front line and asked to withdraw $2,000 from her savings. Although this was a routine transaction for the member, Bettie noticed she seemed unusually anxious. “I gently asked if anyone was pressuring her […]

Industry Analysis & Trends

Baker Market Update – Week in Review: September 05, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer

Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Making A Difference

Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers

Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Making A Difference

TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google

Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
Marketing

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Industry Analysis & Trends

Baker Market Update – Week in Review: August 22, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas

SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Operations & HR

Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year

Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
Lending

EECU Makes Homeownership More Attainable with Expanded Loan Options

FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Lending

Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025

Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Other

Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program

Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
Making A Difference

DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers

Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
Technology

New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Industry Analysis & Trends

Baker Market Update – Week in Review: September 05, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer

Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Making A Difference

Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers

Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Making A Difference

TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google

Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
Marketing

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Industry Analysis & Trends

Baker Market Update – Week in Review: August 22, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas

SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Operations & HR

Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year

Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
Lending

EECU Makes Homeownership More Attainable with Expanded Loan Options

FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Lending

Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025

Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Other

Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program

Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
Making A Difference

DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers

Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
Technology

New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value across its lender portfolio. Nielsen ...

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines (R-MT) and Mark Warner (D-VA), ...

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union Foundation (CCUF), recognizing their coordinated ...

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital asset vault designed specifically for ...

Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will be on-site at the 2026 ...
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