The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Salon Built On Grit And Community
Erie FCU was approached by two women in business who were looking to create a new hair salon together, each coming from their own prospective skill sets. One of the women, was the owner and operator of her own salon, while the other woman was working for a well-established/competitor hair salon in Erie, PA. The […]
Hope Arrives Just In Time
Community Credit Union of Florida
A member called in overwhelmed and out of options. They had already used all of their allowed skip‑a‑pays for the year and were facing serious financial hardship. With their car at risk of repossession, they feared losing their only way to get to work. While speaking with the member service lender, they shared just how […]
A Fresh Start For A Mother Fighting To Stay Housed
Community Credit Union of Florida
At the Titusville branch, a familiar member—a single mother—walked in with only three days’ notice to pay her back rent or face eviction. She was terrified of losing her home and disrupting her children’s lives. The team at CCU stepped in immediately, reviewing her finances to find a solution that would give her room to […]
A Branch Rep Steps In So A Veteran Is Honored
Navy Federal Credit Union
At Navy Federal’s San Bernardino, CA, branch, former member service representative Sophia M. was helping Richard D. with his account when the conversation turned to an upcoming Vietnam Veteran “Welcome Home” pinning ceremony at a local chapter serving Disabled American Veterans (DAV). When Sophia realized Richard, a Vietnam veteran, wasn’t on the list to be […]
Rockton Jones Makes MLB Memories
Navy Federal Credit Union
Rockton Jones, a U.S. Navy veteran and Navy Federal member for more than 20 years, enjoyed a special day at Nationals Park in Washington, DC, with support from the credit union. As part of Navy Federal’s Debit Plus pilot program, Jones was invited to a member appreciation event — a Major League Baseball game featuring […]
Leading With Care When It Matters Most
For our team member Bettie, what was a routine request quickly became something more. One day, a member approached Bettie at the front line and asked to withdraw $2,000 from her savings. Although this was a routine transaction for the member, Bettie noticed she seemed unusually anxious. “I gently asked if anyone was pressuring her […]
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
Baker Market Update – Week in Review: August 22, 2025
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
EECU Makes Homeownership More Attainable with Expanded Loan Options
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
Baker Market Update – Week in Review: August 22, 2025
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
EECU Makes Homeownership More Attainable with Expanded Loan Options
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value
Bipartisan AFFORD Act Will Strengthen CDFI Fund
Baker Market Update – Week in Review: February 27, 2026
SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts
St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth
Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026