The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Stabilizing Today While Building For Tomorrow
Michigan First Credit Union
An 11-year member with challenged credit came to us because she was struggling to make payments on existing debts, desperately needed to complete repairs on her investment property, and had to bring her property taxes current. One of the debts she was struggling with—and that we paid off with this loan—was a $6,000 Small Business […]
Rebuilding From The Ground Up
Loyalty Credit Union
Nicole came to Loyalty Credit Union through our partnership with the REfire Culinary Program. She had been convicted of a federal drug trafficking offense and served her sentence in Florida, far from her home state of California. During her incarceration, her family structure unraveled. Her daughter struggles with addiction, and Nicole’s mother, now in her […]
Supporting Stability Through Every Military Move
Navy Federal Credit Union
At 20, Thays Brown married a childhood friend stationed at Langley Air Force Base near Hampton, VA. Both were Navy Federal members, and opening new accounts together helped them settle into married life with confidence. Soon after, Thays visited a nearby Navy Federal branch — not just as a member, but as a military spouse […]
A Light At The End Of The Tunnel
Marshland Credit Union
An older gentleman and his wife came in to consolidate some credit card debt. They had five high-interest credit cards, and no card was lower than 25%, with most carrying significant balances. They paid more than the minimum payment every month but were still spinning their wheels, making progress on the owed balances very slowly. […]
From A Birthday Wish To An Act of Kindness
During our daily birthday calls, a Trax employee connected with a long-time member of 25 years and wished her a “Happy Birthday.” While thanking the employee for the birthday wishes, the member asked whether Trax also makes other types of outreach calls. The employee shared that we do and asked what she had in mind. […]
From Produce Aisle To Business Owner
FirstLight Federal Credit Union
The member was a long-time employee at a local produce market in Bonifay, Holmes County, Florida, where they worked for more than 20 years and built deep industry knowledge along with a long-held dream of owning their own market. When the member decided to pursue that goal, the primary barrier was access to startup capital […]
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
Baker Market Update – Week in Review: August 22, 2025
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
EECU Makes Homeownership More Attainable with Expanded Loan Options
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
Baker Market Update – Week in Review: August 22, 2025
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
EECU Makes Homeownership More Attainable with Expanded Loan Options
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
EECU Supports 8th Annual Laotian Educational Conference
Baker Market Update – Week in Review: March 27, 2026
Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category
For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO
Vizo Financial’s April 2026 Education Calendar
CreditUnions.com Wraps Up The 2026 Innovation Series