The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Arrive For Advice. Depart With Empowerment.

When members Taylor and Jadan met with Megs to discuss their financial futures, they expected advice. They left with empowerment. Megs brought expertise and empathy to the conversation, guiding each of them through the complexities of credit card management, building strong credit scores, and planning for major milestones like purchasing their first homes. What set […]

A Conversation Saves Thousands Of Dollars

Affinity Federal Credit Union

A member wished to express sincere appreciation for the care and guidance provided by a staff member during a recent visit to our Edison, NJ, branch. Feeling overwhelmed by outstanding debt, the member sought assistance. Through a comprehensive consultation, they took out a debt consolidation loan that will save them thousands of dollars in interest […]

Financial Security Through All Stages Of Life

Northern Communities Credit Union

NCCYou believes every member has a story. We recently produced a short video, in partnership with Old Saw Media, that captures a few of these stories, featuring real people from Minnesota who were willing to share how our credit union has made a difference in their financial lives. Watch the video here.

A Grateful Member Brings Pastries

Mrs. Lauer had just finished using the coin machine and then sat in the lobby. I walked over and gently asked if she needed anything. She mentioned she still had a transaction to complete, so I assured her I’d take care of everything while she remained seated and comfortable. After finishing the transaction, I brought […]

Chase’s Path To ‘Yes’

Chase walked into iQ with one goal: an engagement ring for the woman he loved. As a new borrower, he initially qualified for a portion of what he needed. After explaining this, the assisting iQ crew member — who was newly certified as an FiCEP financial counselor — offered to help Chase build a savings […]

A Simple Act Of Kindness Goes A Long Way

Riverfront Federal Credit Union

I was given a communication from a member who could communicate solely via snail mail. The member was trying to get their accounts straightened out on their own and it wasn’t going well. I started by writing a simple letter. The member had no friends or family that could help with their finances. They had […]

Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Lending

CEFCU Selects Student Choice for Private Student Loan Solutions

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it will soon ...
Making A Difference

EECU and Madera County Superintendent of Schools Celebrate New ATM with Ribbon-Cutting Ceremony

FRESNO, Calif. (June 25, 2025) — Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools (MCSOS) celebrated ...
Marketing

Cleveland Monsters Unveil Jersey Patch with Century FCU

CLEVELAND – The Cleveland Monsters are proud to announce Century Federal Credit Union has become the Official Credit Union and ...
Charity Events

42nd Annual Tower Classic Charity Golf Tournament Raises $72,420 for the Johns Hopkins Children’s Center—Bringing Total Donated to Helping Children in Need to Over $1.1 Million

Hosted by the TowerCares Foundation, Tower Classic raised the highest amount in the event’s 42-year history, with all proceeds going ...
Lending

Credit Unions Sound the Alarm on Student Loan Procrastination — Urge Families to Lock in Flexible Line of Credit Before Fall Deadlines

CU Student Choice, a leading provider of education financing solutions, is renewing its nationwide outreach campaign to help students and ...
Making A Difference

SchoolsFirst FCU Recognizes Four San Diego School Superintendents at the Classroom of the Future Foundation Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Making A Difference

Redwood Credit Union Birthday Bash Raises Over $31,000 for Youth Arts Programs

A shared birthday celebration raised over $31,000 to support music programs for youth in the North Bay.
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...
Other

Velera Promotes Mark L. Robnett to Director of its Board

Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, announced the promotion ...
Marketing

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families in ...
Industry Analysis & Trends

The Impact of Credit Union Mergers on Debt Recovery and Member Engagement

As credit unions continue to consolidate and merge resources to create stronger, more technologically advanced financial institutions, the landscape of ...
Strategic Partnerships

Cutting Costs Without Cutting Corners – Unlocking Operational Efficiency Through First-Party Technology Solutions

Like many credit unions, Listerhill faced the challenge of managing high volumes of delinquent accounts without overextending internal resources. Their ...
Other

BECU expands in Pierce County with new location coming to Lakewood, Washington

BECU, Washington’s largest credit union, will open a new Neighborhood Financial Center (NFC) in Lakewood this winter bringing in-person financial ...
Charity Events

TriUnity Foundation Awards $95,000 in Grants

TriUnity Foundation has announced the distribution of $95,000 in financial assistance to 23 individuals and families facing terminal illness in ...
Making A Difference

EECU Hosts Member Appreciation Days at 22 Branch Locations

Fresno, CA – June 13, 2025 – Educational Employees Credit Union (EECU) hosted Member Appreciation Days across all 22 of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 13, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Sean Cervantes and Lisa Sprague join LAFCU’s business development team

LANSING, Mich. — LAFCU has expanded its team with the addition of two seasoned professionals dedicated to fostering community and ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Lending

CEFCU Selects Student Choice for Private Student Loan Solutions

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it will soon ...
Making A Difference

EECU and Madera County Superintendent of Schools Celebrate New ATM with Ribbon-Cutting Ceremony

FRESNO, Calif. (June 25, 2025) — Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools (MCSOS) celebrated ...
Marketing

Cleveland Monsters Unveil Jersey Patch with Century FCU

CLEVELAND – The Cleveland Monsters are proud to announce Century Federal Credit Union has become the Official Credit Union and ...
Charity Events

42nd Annual Tower Classic Charity Golf Tournament Raises $72,420 for the Johns Hopkins Children’s Center—Bringing Total Donated to Helping Children in Need to Over $1.1 Million

Hosted by the TowerCares Foundation, Tower Classic raised the highest amount in the event’s 42-year history, with all proceeds going ...
Lending

Credit Unions Sound the Alarm on Student Loan Procrastination — Urge Families to Lock in Flexible Line of Credit Before Fall Deadlines

CU Student Choice, a leading provider of education financing solutions, is renewing its nationwide outreach campaign to help students and ...
Making A Difference

SchoolsFirst FCU Recognizes Four San Diego School Superintendents at the Classroom of the Future Foundation Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Making A Difference

Redwood Credit Union Birthday Bash Raises Over $31,000 for Youth Arts Programs

A shared birthday celebration raised over $31,000 to support music programs for youth in the North Bay.
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...
Other

Velera Promotes Mark L. Robnett to Director of its Board

Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, announced the promotion ...
Marketing

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families in ...
Industry Analysis & Trends

The Impact of Credit Union Mergers on Debt Recovery and Member Engagement

As credit unions continue to consolidate and merge resources to create stronger, more technologically advanced financial institutions, the landscape of ...
Strategic Partnerships

Cutting Costs Without Cutting Corners – Unlocking Operational Efficiency Through First-Party Technology Solutions

Like many credit unions, Listerhill faced the challenge of managing high volumes of delinquent accounts without overextending internal resources. Their ...
Other

BECU expands in Pierce County with new location coming to Lakewood, Washington

BECU, Washington’s largest credit union, will open a new Neighborhood Financial Center (NFC) in Lakewood this winter bringing in-person financial ...
Charity Events

TriUnity Foundation Awards $95,000 in Grants

TriUnity Foundation has announced the distribution of $95,000 in financial assistance to 23 individuals and families facing terminal illness in ...
Making A Difference

EECU Hosts Member Appreciation Days at 22 Branch Locations

Fresno, CA – June 13, 2025 – Educational Employees Credit Union (EECU) hosted Member Appreciation Days across all 22 of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 13, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Sean Cervantes and Lisa Sprague join LAFCU’s business development team

LANSING, Mich. — LAFCU has expanded its team with the addition of two seasoned professionals dedicated to fostering community and ...

Credit Union West Partners with Arkatechture to Advance Enterprise Data & Analytics Capabilities

Credit Union West has partnered with Arkatechture to strengthen their ability to transform data into timely, actionable insights that support strategic decision-making and member service.

Vizo Financial Launches DefaultSleuth to Help Credit Unions Shift from Reactive Collections to Proactive Risk Prevention

Vizo Financial Corporate Credit Union introduced DefaultSleuth, a behavioral-first risk intelligence platform designed to help credit unions manage default risk by detecting financial strain before ...

For Immediate Release – Natco Credit Union Appoints Tim Frame as President/CEO

Richmond, IN, March 2, 2026. Natco Credit Union announced the appointment of Tim Frame as its next President and Chief Executive Officer, marking an important ...

Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest

LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate Essay Contest, which will award ...

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value across its lender portfolio. Nielsen ...

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines (R-MT) and Mark Warner (D-VA), ...
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