The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

A Kind Gesture Makes All The Difference

A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]

Clothes And Kindness For A Member In Need

Affinity Plus Federal Credit Union

When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]

Making A Difference

SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 9 Angels Game

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Making A Difference

EECU Proudly Sponsors 21st Annual Slick Rock Student Film Festival

Educational Employees Credit Union (EECU) is honored to announce its sponsorship of the 21st Annual Slick Rock Student Film Festival, ...
Other

Corporate Central Holds 44th Annual Meeting and Announces Board of Directors

Corporate Central held its 44th Annual Meeting on Thursday, May 8, at the Kalahari Convention Center in Wisconsin Dells, WI, ...
Strategic Partnerships

Suncoast Credit Union Partner with Informed to Accelerate Funding and Dealer Satisfaction

Informed.IQ and Suncoast Credit Union have partnered to implement the VerifyIQ AI platform, aimed at accelerating auto loan funding and ...
Making A Difference

Defend Against Fraud and ID Theft at Redwood Credit Union’s Free Shred-a-Thons

A crucial step in protecting against fraud and identity theft is to securely dispose of sensitive documents and electronic waste ...
Technology

CULA’s AI-driven Self Inspection Cuts Lease-End Turnaround Times by 50%

Over 11,000 lessees have completed self-inspections in just 10 minutes with a smartphone; new program drives lease-end efficiency, cost savings, ...
Personnel Promotions

Great Lakes Credit Union Featured In Callahan & Associates’ “Anatomy Of A Credit Union”

Washington, DC (April 2025) – Great Lakes Credit Union (GLCU) has been featured in the Spring 2025 edition of Callahan ...
Marketing

Appli CEO Tim Pranger to Showcase AI-Powered Loan Calculator at 2025 Auto Finance Summit East

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Operations & HR

LAFCU Strengthens Lending Team With Addition Of Two Mortgage Loan Officers

LANSING, Mich. — LAFCU has welcomed Samip Patel and Michael Richards to its team, reinforcing the credit union’s commitment to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 9 Angels Game

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Making A Difference

EECU Proudly Sponsors 21st Annual Slick Rock Student Film Festival

Educational Employees Credit Union (EECU) is honored to announce its sponsorship of the 21st Annual Slick Rock Student Film Festival, ...
Other

Corporate Central Holds 44th Annual Meeting and Announces Board of Directors

Corporate Central held its 44th Annual Meeting on Thursday, May 8, at the Kalahari Convention Center in Wisconsin Dells, WI, ...
Strategic Partnerships

Suncoast Credit Union Partner with Informed to Accelerate Funding and Dealer Satisfaction

Informed.IQ and Suncoast Credit Union have partnered to implement the VerifyIQ AI platform, aimed at accelerating auto loan funding and ...
Making A Difference

Defend Against Fraud and ID Theft at Redwood Credit Union’s Free Shred-a-Thons

A crucial step in protecting against fraud and identity theft is to securely dispose of sensitive documents and electronic waste ...
Technology

CULA’s AI-driven Self Inspection Cuts Lease-End Turnaround Times by 50%

Over 11,000 lessees have completed self-inspections in just 10 minutes with a smartphone; new program drives lease-end efficiency, cost savings, ...
Personnel Promotions

Great Lakes Credit Union Featured In Callahan & Associates’ “Anatomy Of A Credit Union”

Washington, DC (April 2025) – Great Lakes Credit Union (GLCU) has been featured in the Spring 2025 edition of Callahan ...
Marketing

Appli CEO Tim Pranger to Showcase AI-Powered Loan Calculator at 2025 Auto Finance Summit East

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Operations & HR

LAFCU Strengthens Lending Team With Addition Of Two Mortgage Loan Officers

LANSING, Mich. — LAFCU has welcomed Samip Patel and Michael Richards to its team, reinforcing the credit union’s commitment to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities

Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its embedded financing program to include ...

Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium

Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...

QuantyPhi Welcomes Max Bade as ALM & CECL Analyst

QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as the organization continues expanding its ...

LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities

LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular pączki eating contest held Feb. ...

EECU Celebrates Fresno Unified Excellence in Education Honorees

FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence in Education awards ceremony, an ...

Coastal Credit Union Headquarters Renovation Earns Multiple Honors

Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring the project’s impact as a ...
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