The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Turning A Crash Into Confidence

Lake Trust Credit Union

Early one morning, 18-year-old Kadence was taking a familiar drive on her way to her job at a local animal shelter. Suddenly, three deer jumped out onto the road. Kadence swerved to avoid the first two but unfortunately hit the third. After pulling off the road and calling for help, she realized her car was […]

A Member Finds Financial Relief And Confidence

When Susan walked into GreenState’s Urbandale branch, she was looking for a way to ease the burden of high interest credit card debt. That’s when Sarah, a member service associate, stepped in to make a meaningful difference. Sarah carefully reviewed Susan’s situation and helped her transfer a balance from a credit card with a 24.9% […]

Help To Grow From 2 Employees To 22

Greylock Federal Credit Union

Many people dream of starting their own business. Charliston Santos brought his dream to the Berkshires of Western Massachusetts. But to make his dream a reality, Charliston needed a financial partner. Here, Charliston shares his story of how finding Greylock Federal Credit Union was key to his success. I own C & A Cleaning Services. […]

Expertise Adds Confidence To A Last-Minute Decision

When GreenState member Jill reached out with a last-minute decision to invest in a certificate of deposit and an investor money market, Zac didn’t just process the request — he turned it into an opportunity to build clarity and confidence. Taking the time to understand Jill’s goals, Zac walked through every detail of the investment […]

Service That Builds Trust And Friendship

When Ric reached out to review his loans, he expected a straightforward financial conversation. What he experienced instead was the kind of personalized care that defines GreenState Credit Union. Simon took the time to walk Ric through his payment options for two existing loans, patiently explaining how each choice would impact his budget and future […]

Entrepreneurship And Enchiladas

Rosa and Aurelio T. have the highest standards when it comes to cooking up delicious Mexican food. Since opening Mi Madre’s Restaurant in East Austin in 1990, the couple has insisted on using only the best ingredients to produce excellent meals for generations of Austinites. “Mr. T and Mama T,” as they are known to […]

Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...

First Independent Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, announced that First Independent Bank has selected the Square 1 Credit Suite ...

PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM

Louisville, KY- Park Community Credit Union Foundation is proud to announce the recipients of its 2025 Pathways to Prosperity grants. Announced at the annual Friendsgiving ...

Call for Entries: LAFCU’s 2026 Write to Educate Essay Contest

LANSING, Mich. — LAFCU is once again turning student voices into opportunity, inviting Michigan high school seniors to share their perspectives through its 2026 Write ...

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, from 11 a.m. to 2 ...

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership preparation across the credit union ...

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...
Scroll to Top