The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Fresh Start For A College Dream

A young member walked into our branch feeling defeated. He’d just graduated high school and registered for college but missed the FAFSA deadline and needed $3,500 to cover his classes. With little employment or credit history, he wanted to try for a loan on his own before asking his parents. I listened to his story […]

Turning A Crash Into Confidence

Lake Trust Credit Union

Early one morning, 18-year-old Kadence was taking a familiar drive on her way to her job at a local animal shelter. Suddenly, three deer jumped out onto the road. Kadence swerved to avoid the first two but unfortunately hit the third. After pulling off the road and calling for help, she realized her car was […]

A Member Finds Financial Relief And Confidence

When Susan walked into GreenState’s Urbandale branch, she was looking for a way to ease the burden of high interest credit card debt. That’s when Sarah, a member service associate, stepped in to make a meaningful difference. Sarah carefully reviewed Susan’s situation and helped her transfer a balance from a credit card with a 24.9% […]

Help To Grow From 2 Employees To 22

Greylock Federal Credit Union

Many people dream of starting their own business. Charliston Santos brought his dream to the Berkshires of Western Massachusetts. But to make his dream a reality, Charliston needed a financial partner. Here, Charliston shares his story of how finding Greylock Federal Credit Union was key to his success. I own C & A Cleaning Services. […]

Expertise Adds Confidence To A Last-Minute Decision

When GreenState member Jill reached out with a last-minute decision to invest in a certificate of deposit and an investor money market, Zac didn’t just process the request — he turned it into an opportunity to build clarity and confidence. Taking the time to understand Jill’s goals, Zac walked through every detail of the investment […]

Service That Builds Trust And Friendship

When Ric reached out to review his loans, he expected a straightforward financial conversation. What he experienced instead was the kind of personalized care that defines GreenState Credit Union. Simon took the time to walk Ric through his payment options for two existing loans, patiently explaining how each choice would impact his budget and future […]

Other

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LAFCU strengthens team with key promotion and new hires

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USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

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Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
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Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
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ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

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SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
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TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
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Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

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Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

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DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

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Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
Making A Difference

TruPartner Credit Union Expands Employee Giving with Matching Donations

TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
Charity Events

CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Caroline Symmes Children’s Cancer Endowment for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to the Caroline Symmes Children’s ...
Other

State Employees’ Credit Union Announces 2025 Community Shred Day Events

State Employees’ Credit Union (SECU) has announced the 2025 dates for its statewide Shred Day program. This year, 24 events ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Technology

Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
Making A Difference

TruPartner Credit Union Expands Employee Giving with Matching Donations

TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
Charity Events

CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Caroline Symmes Children’s Cancer Endowment for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to the Caroline Symmes Children’s ...
Other

State Employees’ Credit Union Announces 2025 Community Shred Day Events

State Employees’ Credit Union (SECU) has announced the 2025 dates for its statewide Shred Day program. This year, 24 events ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

Energy One Federal Credit Union Implements AI-Powered Calculators from Appli

Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit Union has chosen Appli’s AI-powered ...

NASCUS Supports NCUA Regulatory Modernization While Urging Clarity, Consistency, and Strong Supervisory Foundations

The National Association of State Credit Union Supervisors (NASCUS) submitted three comment letters to the National Credit Union Administration (NCUA) regarding the agency’s ongoing Deregulation ...

LendKey Surpasses $8 Billion in Loan Originations, Accelerating Growth for Credit Unions and Banks Nationwide

LendKey today announced it has surpassed $8 billion in loan originations, a milestone achieved through its network of more than 400 credit unions and community ...

Capital Area Federal Credit Union Renews Core Processing Partnership with Synergent

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SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program

Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding for participating students, continuing its ...

Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity

Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ Campaign for Ending Hunger. During ...
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