The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Listening Beyond The Ask

Baton Rouge Telco Federal Credit Union

When longtime member Lesha came into my office, she was focused on getting preapproved for her next auto purchase. As we talked through what she was looking for and what she hoped to spend, I did what I try to do with every member: slow down the conversation and really listen. While we were chatting […]

Ramon — 2025 Nusenda Member Stories

Each year we capture stories from our more than 280,000 members and ask them about the impact Nusenda has had on their financial journeys. Learn more at Nusenda.org. Watch Ramon’s story.

A Quiet Save And Why Elder Abuse Prevention Matters

A longtime member — “Ms. Penny” — arrived at the branch visibly shaken while on a phone call. She asked staff to call 911 and was overheard saying, “I’m at my bank.” When we intervened, her phone showed an active call labeled “Police Non Emergency.” The call dropped, attempted to reconnect, and when answered, the […]

Stopping A Travel Scam Before Takeoff

Longtime members were planning a two-week European vacation to celebrate a retirement after 25 years as a college professor. They booked through a reputable travel agency specializing in European trips and soon received official travel documents. A few days later, a certified letter arrived offering optional excursion packages, hotel upgrades, and rental car add-ons. The […]

First Step: Financial Help; Second Step: Security

During one of my shifts in a branch, we had a member come in who looked absolutely distraught. I brought her to my desk and started talking to her. She told me her home had been recently broken into while she was working at night, and the intruders had ransacked her home. What’s more, they […]

Arrive For Advice. Depart With Empowerment.

When members Taylor and Jadan met with Megs to discuss their financial futures, they expected advice. They left with empowerment. Megs brought expertise and empathy to the conversation, guiding each of them through the complexities of credit card management, building strong credit scores, and planning for major milestones like purchasing their first homes. What set […]

Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...
Strategic Partnerships

myCUmortgage Starts the Year Strong by Signing Eight New Credit Union Partnerships

myCUmortgage kicked off 2025 prominently by partnering with eight credit unions from across the country, providing them with a comprehensive ...
Making A Difference

Coastal Credit Union 2025 Impact Report

Coastal Credit Union’s 2025 Member & Community Impact Report is now available. In addition to highlighting our 2024 accomplishments and ...
Operations & HR

InterLutions Welcomes Kelly Balodis as New Client Services Manager

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), proudly announces the addition of Kelly Balodis as Client ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Announces 2025 Scholarship Recipients

The Peach State FCU C.A.R.E.S. Foundation is proud to announce the recipients of its 2025 Scholarship Program. This year, the ...
Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...
Lending

FUTURE OF LENDING TAKES CENTER STAGE: ORIGENCE ANNOUNCES POWERFUL BREAKOUT SESSION LINEUP FOR LENDING TECH LIVE ‘25

Origence, the leading lending technology solutions provider for credit unions, announces breakout sessions for its Lending Tech Live ’25 conference, ...
Personnel Promotions

Valley First Credit Union Welcomes Patrick Brown as Vice President of Commercial Banking

MODESTO, Calif. April 23, 2025 – Valley First Credit Union is proud to welcome Patrick Brown as its new Vice ...
Making A Difference

FedChoice Charitable Foundation Brings Education & Welfare Initiatives to Community with Vizo Financial Empowerment Grant

Funds awarded through Vizo Financial Corporate Credit Union’s Empowerment Grants program, established in 2023, enabled the FedChoice Charitable Foundation to ...
Personnel Promotions

Deadline Nears For LAFCU’s $10K Innovation For Education Grant

LANSING, Mich. — Michigan K-12 schools have until April 30 to apply for LAFCU’s Innovation for Education (LIFE) grant, which ...
Making A Difference

LGE Community Credit Union awards $17,500 in scholarships to local high school students

LGE Community Credit Union is proud to announce the winners of the 2025 LGE Community Credit Union Scholarship. These awards ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...
Strategic Partnerships

myCUmortgage Starts the Year Strong by Signing Eight New Credit Union Partnerships

myCUmortgage kicked off 2025 prominently by partnering with eight credit unions from across the country, providing them with a comprehensive ...
Making A Difference

Coastal Credit Union 2025 Impact Report

Coastal Credit Union’s 2025 Member & Community Impact Report is now available. In addition to highlighting our 2024 accomplishments and ...
Operations & HR

InterLutions Welcomes Kelly Balodis as New Client Services Manager

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), proudly announces the addition of Kelly Balodis as Client ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Announces 2025 Scholarship Recipients

The Peach State FCU C.A.R.E.S. Foundation is proud to announce the recipients of its 2025 Scholarship Program. This year, the ...
Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...
Lending

FUTURE OF LENDING TAKES CENTER STAGE: ORIGENCE ANNOUNCES POWERFUL BREAKOUT SESSION LINEUP FOR LENDING TECH LIVE ‘25

Origence, the leading lending technology solutions provider for credit unions, announces breakout sessions for its Lending Tech Live ’25 conference, ...
Personnel Promotions

Valley First Credit Union Welcomes Patrick Brown as Vice President of Commercial Banking

MODESTO, Calif. April 23, 2025 – Valley First Credit Union is proud to welcome Patrick Brown as its new Vice ...
Making A Difference

FedChoice Charitable Foundation Brings Education & Welfare Initiatives to Community with Vizo Financial Empowerment Grant

Funds awarded through Vizo Financial Corporate Credit Union’s Empowerment Grants program, established in 2023, enabled the FedChoice Charitable Foundation to ...
Personnel Promotions

Deadline Nears For LAFCU’s $10K Innovation For Education Grant

LANSING, Mich. — Michigan K-12 schools have until April 30 to apply for LAFCU’s Innovation for Education (LIFE) grant, which ...
Making A Difference

LGE Community Credit Union awards $17,500 in scholarships to local high school students

LGE Community Credit Union is proud to announce the winners of the 2025 LGE Community Credit Union Scholarship. These awards ...

St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone

St. Cloud Financial Credit Union (SCFCU) has surpassed 10 Bitcoin safeguarded in its CU-Digital Asset Vault™, reaching the milestone within the first weeks of availability ...

EECU Supports 8th Annual Laotian Educational Conference

FRESNO, Calif. (March 30, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Annual Laotian Educational Conference hosted by the Laotian American Community of ...

Baker Market Update – Week in Review: March 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category

Quavo, Inc. (“Quavo”), a leading AI disputes technology partner and strategic advisor to financial institutions and technology companies, today announced it has been named the ...

For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO

Towson, MD, Friday, March 27, 2026. Peake Federal Credit Union today announced the appointment of Stacie Sloan as its new President and Chief Executive Officer, ...

Vizo Financial’s April 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...
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