The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Supporting Educators Every Step Of The Way
Eric has spent 25 years in education, inspired early on by teachers and counselors who encouraged him to succeed. After teaching for many years, including a move from New Jersey to California, he transitioned into administration and now leads secondary educational programs. He says the most rewarding part of his career is being part of […]
A Smarter Plan Builds Trust That Lasts
Chelsea turned a simple personal loan into a smarter plan. She listened, guided, and followed through, introducing our member David to Intelligent Checking, then Intelligent Savings, and finally matching his rewards needs with Visa Signature, a card with the same rewards he was used to with no annual fee and that supports his qualifying activity. […]
A Simple Adjustment Boosts Earnings
When a member visited our branch, Nik went beyond the transaction. While reviewing the member’s account, he noticed a large balance in her primary share account earning minimal dividends. Understanding her preference for paper statements and in-person banking, Nik suggested moving part of her funds into her existing money market account for a higher dividend […]
A Reminder They’re Never Forgotten
Logix Federal Credit Union
At Logix, our WOW Program allows employees to go beyond transactions and create moments of genuine care. When a member came in confused about her account, she shared she was experiencing memory challenges after losing both her daughter and her mother. The member felt embarrassed when she couldn’t recall details, but the team member patiently […]
Spotting Red Flags Protects A Member
EECU equips our team with ongoing fraud prevention training so they can spot the warning signs of a scam early and protect the members who trust us as their financial institution. Recently, that training helped a quick-thinking representative ask the right questions and prevent a member from losing $20,000 to a romance scam. When a […]
Showing Up When Disaster Strikes
California Credit Union
When wildfires swept through parts of Los Angeles County, one California Credit Union member found himself facing more than property damage. Living on a fixed income of Social Security and retirement benefits, the uncertainty created immediate financial strain. California Credit Union’s Loan Solutions team recognized the urgency and stepped in. The team quickly put a […]
Callahan & Associates Celebrates 40 Years Of Credit Union Impact
Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts
LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education
Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
CreditUnions.com Announces 2025 Innovation Series Winners
After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Baker Market Update – Week in Review: March 28, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
LAFCU’s $10K Innovation for Education grant to fund school improvements
LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Vizo Financial’s April 2025 Education Calendar
Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School
Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
LAFCU strengthens team with key promotion and new hires
LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
LAFCU celebrates reading month with a sweet lesson in financial literacy
LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
36 CUES Emerge Participants Selected from Record Number of Applicants
MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
USSFCU Recognized Nationally as a 2025 USA Today Top Workplace
The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Protecht secures strategic investment to accelerate innovation and growth.
Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
First Federal Savings Bank Selects Square 1 Credit Suite by Suntell
Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25
Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being
As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute
New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Omnichannel Communication Strategies for Generational Consumer Engagement
Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer
Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty
Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services
Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Truliant Foundation Awards $45,000 in Education Grants to Schools
Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee
Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024
Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner
DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC
Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community
MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement
CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
TruPartner Credit Union Expands Employee Giving with Matching Donations
TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS
The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Callahan & Associates Celebrates 40 Years Of Credit Union Impact
Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts
LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education
Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
CreditUnions.com Announces 2025 Innovation Series Winners
After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Baker Market Update – Week in Review: March 28, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
LAFCU’s $10K Innovation for Education grant to fund school improvements
LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Vizo Financial’s April 2025 Education Calendar
Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School
Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
LAFCU strengthens team with key promotion and new hires
LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
LAFCU celebrates reading month with a sweet lesson in financial literacy
LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
36 CUES Emerge Participants Selected from Record Number of Applicants
MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
USSFCU Recognized Nationally as a 2025 USA Today Top Workplace
The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Protecht secures strategic investment to accelerate innovation and growth.
Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
First Federal Savings Bank Selects Square 1 Credit Suite by Suntell
Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25
Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being
As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute
New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Omnichannel Communication Strategies for Generational Consumer Engagement
Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer
Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty
Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services
Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Truliant Foundation Awards $45,000 in Education Grants to Schools
Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee
Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024
Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner
DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC
Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community
MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement
CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
TruPartner Credit Union Expands Employee Giving with Matching Donations
TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS
The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key additions to its executive leadership ...
Orsa Credit Union Selects Appli to Modernize Digital Member Experience
Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected Appli’s AI-powered financial calculator solution ...
University of Lending: Strengthening Credit Union Lending from the Inside Out
Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools needed to navigate today’s evolving ...
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual Heroes of Arts Education Gala ...
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, has informed the Board of ...
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member engagement, and drive measurable performance ...