The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Box Truck And A Bigger Vision

Heritage Financial Credit Union

I previously managed small business accounts at another financial institution. In April 2024, one of my former account members reached out to me because he needed a loan to purchase another vehicle for his growing business. The members own a minority‑owned, family‑run business based in Orange County, New York, that provides party rentals of a […]

A Bigger Home And A Brighter Future

REV Federal Credit Union

A devoted single father was raising three children in a cramped rental, doing his best to provide for them on a modest income while the family struggled to find enough space. With a baby sharing his bedroom and the two older children sharing a room, it was time for him to find a larger home. […]

A Roof Over Their Heads And A Community At Their Side

Suncoast Credit Union

Long-time members came into a branch deeply concerned about potentially losing their home. With only three weeks remaining on their homeowners insurance policy, they were required to replace their entire roof in order to renew coverage. After being denied a personal loan elsewhere, they felt overwhelmed and unsure of what to do next. A team […]

A Better Road Ahead

Desco Federal Credit Union

Members came in hoping to find their daughter a reliable but inexpensive vehicle—around $2,500—to get her back and forth to college. They shared that their credit probably wasn’t very good, but they wanted to see if there was anything I could do to help. After submitting the application, I was happy to tell them their […]

Trust That Comes Full Circle

Connections Credit Union

Two years had passed when I received a phone call from a woman interested in an auto loan. As we talked through the details, she shared that her husband had sent her to us because he knew we would be a good fit to help her. As the conversation continued, everything began to come together, […]

Support That Turned Gratitude Into Membership

Suncoast Credit Union

One of the most impactful experiences I have had as a Member Advocate at Suncoast Credit Union was helping a family navigate a significant financial hardship. The member was facing over $1,500 in combined monthly credit card and auto loan payments, making it nearly impossible to keep up with expenses. To make matters more challenging, […]

Strategic Partnerships

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
Lending

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
Strategic Partnerships

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
Personnel Promotions

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Strategic Partnerships

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
Personnel Promotions

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Other

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
Operations & HR

ACUMA Recognized with Great Benefits Award from Mployer

ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
Personnel Promotions

LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager

LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
Operations & HR

ACUMA Welcomes Three New Board Members

The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
Strategic Partnerships

eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging

eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Other

Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary

Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Making A Difference

Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud

Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
Other

LGE Community Credit Union honored with MemberXP Best of the Best Award

LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Other

Illinois Credit Union League Announces New Young Professional Associate Director Position

The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
Strategic Partnerships

FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue

FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Technology

Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement

Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...
Other

Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year

For the fourth year in a row, Vizo Financial Corporate Credit Union has earned the 2026 Gallup Exceptional Workplace Award ...
Marketing

EECU Sponsors Clovis Unified’s Latino Student Success Conference

FRESNO, Calif. (March 10, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the 13th Annual Latino Student Success Conference ...
New Product Releases

Suntell launches AI-powered SpreadIQ™ to accelerate tax return analysis and underwriting workflows

Suntell announced the release of SpreadIQ, an AI-powered capability within the Square 1 Credit Suite designed to automate tax return ...
Marketing

ORIGENCE ANNOUNCES DAYMOND JOHN AS KEYNOTE SPEAKER FOR LENDING TECH LIVE ’26 CONFERENCE

Origence, a leading provider of lending technology solutions, announced acclaimed entrepreneur, branding expert, and “Shark Tank” star Daymond John will ...
Strategic Partnerships

ELGA Credit Union Completes Acquisition of Marine Bank

GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp ...
Personnel Promotions

Heartland Credit Union Selects Aaron Rios As New CEO

Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed ...
Marketing

EECU Named Best Credit Union and Home Loans in North SLO County

FRESNO, Calif. (March 6, 2026) – Educational Employees Credit Union (EECU) is proud to announce it has once again been ...
Making A Difference

Redwood Credit Union Surpasses $1 Million in Giving Support for Redwood Empire Food Bank

Redwood Credit Union (RCU) today announced a major milestone in its long-standing partnership with the Redwood Empire Food Bank (REFB), ...
Making A Difference

Family Trust Federal Credit Union Joins Upstate Credit Unions for Habitat Greenville Credit Union Build 2026

Continuing its commitment to affordable housing in the Carolinas, Family Trust Federal Credit Union is joining fellow credit unions across ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 6, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

22 Nonprofits Receive $69,400 in Grants from 3Rivers Credit Union Foundation

The 3Rivers Credit Union Foundation’s first round of 2026 funding awarded $69,400 to 22 nonprofits across northeast and central Indiana ...
Other

BECU continues expansion with new locations in Auburn, Liberty Lake, and Mercer Island

BECU, Washington’s largest credit union, is continuing its expansion by adding new Neighborhood Financial Centers (NFCs) in Auburn (Lakeland Hills ...
Other

SchoolsFirst FCU’s Kristin Crellin Named 2026 CSUF Vision & Visionaries Distinguished Alumna

Kristin Crellin, senior vice president of community and Membership development at SchoolsFirst Federal Credit Union, has been named a 2026 ...
Strategic Partnerships

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected ...
Lending

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools ...
Strategic Partnerships

SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala

SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual ...
Personnel Promotions

BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN 

Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, ...
Strategic Partnerships

Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner

Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member ...
Personnel Promotions

LAFCU promotes Morgan Pray to vice president of ATM/ITM operations

LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and ...
Other

Women make up 60% of the workforce at 3Rivers Federal Credit Union

Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% ...
Operations & HR

ACUMA Recognized with Great Benefits Award from Mployer

ACUMA is proud to announce that it has been recognized with the 2026 Great Benefits Award from Mployer, the industry-standard ...
Personnel Promotions

LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager

LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, ...
Operations & HR

ACUMA Welcomes Three New Board Members

The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of ...
Strategic Partnerships

eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging

eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability ...
Other

Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary

Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, ...
Making A Difference

Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud

Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum ...
Other

LGE Community Credit Union honored with MemberXP Best of the Best Award

LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, ...
Other

Illinois Credit Union League Announces New Young Professional Associate Director Position

The Illinois Credit Union League (ICUL) has created its first Young Professional Associate Director position on its Board of Directors ...
Strategic Partnerships

FMSI and Appli Partner to Help Credit Union Branches Drive Member Revenue

FMSI, a provider of branch performance and workforce management software for financial institutions, and Appli, whose AI-powered financial calculators are ...
Technology

Alogent’s FASTdocs Earns Finalist Spot in CreditUnions.com’s 2026 Innovation Series for Employee Enablement

Alogent today announced that its FASTdocs platform has been named a finalist in CreditUnions.com’s Innovation Series in the Employee Enablement ...
Other

Vizo Financial Named 2026 Gallup Exceptional Workplace Award Winner for Fourth Consecutive Year

For the fourth year in a row, Vizo Financial Corporate Credit Union has earned the 2026 Gallup Exceptional Workplace Award ...
Marketing

EECU Sponsors Clovis Unified’s Latino Student Success Conference

FRESNO, Calif. (March 10, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the 13th Annual Latino Student Success Conference ...
New Product Releases

Suntell launches AI-powered SpreadIQ™ to accelerate tax return analysis and underwriting workflows

Suntell announced the release of SpreadIQ, an AI-powered capability within the Square 1 Credit Suite designed to automate tax return ...
Marketing

ORIGENCE ANNOUNCES DAYMOND JOHN AS KEYNOTE SPEAKER FOR LENDING TECH LIVE ’26 CONFERENCE

Origence, a leading provider of lending technology solutions, announced acclaimed entrepreneur, branding expert, and “Shark Tank” star Daymond John will ...
Strategic Partnerships

ELGA Credit Union Completes Acquisition of Marine Bank

GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp ...
Personnel Promotions

Heartland Credit Union Selects Aaron Rios As New CEO

Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed ...
Marketing

EECU Named Best Credit Union and Home Loans in North SLO County

FRESNO, Calif. (March 6, 2026) – Educational Employees Credit Union (EECU) is proud to announce it has once again been ...
Making A Difference

Redwood Credit Union Surpasses $1 Million in Giving Support for Redwood Empire Food Bank

Redwood Credit Union (RCU) today announced a major milestone in its long-standing partnership with the Redwood Empire Food Bank (REFB), ...
Making A Difference

Family Trust Federal Credit Union Joins Upstate Credit Unions for Habitat Greenville Credit Union Build 2026

Continuing its commitment to affordable housing in the Carolinas, Family Trust Federal Credit Union is joining fellow credit unions across ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 6, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

22 Nonprofits Receive $69,400 in Grants from 3Rivers Credit Union Foundation

The 3Rivers Credit Union Foundation’s first round of 2026 funding awarded $69,400 to 22 nonprofits across northeast and central Indiana ...
Other

BECU continues expansion with new locations in Auburn, Liberty Lake, and Mercer Island

BECU, Washington’s largest credit union, is continuing its expansion by adding new Neighborhood Financial Centers (NFCs) in Auburn (Lakeland Hills ...
Other

SchoolsFirst FCU’s Kristin Crellin Named 2026 CSUF Vision & Visionaries Distinguished Alumna

Kristin Crellin, senior vice president of community and Membership development at SchoolsFirst Federal Credit Union, has been named a 2026 ...

LAFCU to award $2,500 in grants to Michigan teachers

LANSING, Mich. — LAFCU is once again accepting applications for its Teachers Grant Contest, providing financial support to educators across Michigan to help enhance their ...

Gulf Winds Credit Union Contributes $10,000 Gift to Rally Gulf Coast for Childhood Cancer Research

Pensacola, Florida (April 23, 2025) – Gulf Winds Credit Union is proud to contribute a $10,000 gift to Rally Gulf Coast to advance their mission ...

Three Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Products and Services

As this year’s spring homebuying season continues to build momentum, myCUmortgage announced partnerships with three credit unions that are ready to help their members with ...

Alogent Receives Federal Reserve Authorization to Directly Exchange X9 Check Image Files for Banks and Credit Unions, Expanding its Role as a Payments Infrastructure Provider

Alogent announced it has been authorized by the Federal Reserve to send and receive X9 check image exchange files on behalf of its financial institution ...

EECU Celebrates Kings County Educators at Annual Excellence in Education Awards

FRESNO, Calif. (April 22, 2026) – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office of Education to honor outstanding educators ...

Family Trust joins with Phillis Wheatley Community Center and Furman University’s Riley Institute to Launch Financial Program

Family Trust Federal Credit Union is partnering with the Phillis Wheatley Community Center and Furman University’s Riley Institute to launch Financial Foundations, a new program ...
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