The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

A Roof Over Their Heads And A Community At Their Side

Suncoast Credit Union

Long-time members came into a branch deeply concerned about potentially losing their home. With only three weeks remaining on their homeowners insurance policy, they were required to replace their entire roof in order to renew coverage. After being denied a personal loan elsewhere, they felt overwhelmed and unsure of what to do next. A team […]

A Better Road Ahead

Desco Federal Credit Union

Members came in hoping to find their daughter a reliable but inexpensive vehicle—around $2,500—to get her back and forth to college. They shared that their credit probably wasn’t very good, but they wanted to see if there was anything I could do to help. After submitting the application, I was happy to tell them their […]

Trust That Comes Full Circle

Connections Credit Union

Two years had passed when I received a phone call from a woman interested in an auto loan. As we talked through the details, she shared that her husband had sent her to us because he knew we would be a good fit to help her. As the conversation continued, everything began to come together, […]

Support That Turned Gratitude Into Membership

Suncoast Credit Union

One of the most impactful experiences I have had as a Member Advocate at Suncoast Credit Union was helping a family navigate a significant financial hardship. The member was facing over $1,500 in combined monthly credit card and auto loan payments, making it nearly impossible to keep up with expenses. To make matters more challenging, […]

Walking In Was The Hardest Part

Empower Federal Credit Union

A member came into my office in early October to discuss her current financial situation with revolving credit. She felt a great deal of shame and embarrassment sharing that her credit card debt had reached more than $22,000. She had fallen ill the year before and, unfortunately, had to rely on her credit card to […]

When Compassion Met A Family in Crisis

Southern Security Federal Credit Union

One of the families we had the privilege of serving this year came to us during an incredibly vulnerable season of life. They were a hardworking family who had always managed to stay afloat, but a series of medical crises pushed them into a position they never anticipated. The husband had been hospitalized for nearly […]

Personnel Promotions

For Immediate Release – Natco Credit Union Appoints Tim Frame as President/CEO

Richmond, IN, March 2, 2026. Natco Credit Union announced the appointment of Tim Frame as its next President and Chief ...

Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest

LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate ...
Personnel Promotions

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value ...
Legal/Regulatory

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union ...
New Product Releases

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital ...
Marketing

Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women

Newsweek has awarded Redwood Credit Union its highest five-star rating as one of America’s Greatest Midsize Workplaces for Women, an ...
Strategic Partnerships

Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services

WESTBROOK, ME (February 26, 2026) – Synergent® has entered into a ten-year hosted Jack Henry™ Symitar® core processing agreement with ...
New Product Releases

eDOC Innovations Announces Product Enhancements

eDOC announces product updates and enhancements including new integration capabilities with its e-Sign solution, eDOCSignature, optimization of iDOCVault document management ...
Other

Vizo Financial’s March 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026

We’re excited to share that Meriwest has been voted as the Best Credit Union in Silicon Valley in 2026 by ...
Lending

Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology

Origence, the leading lending technology solutions provider for credit unions, closed 2025 with $62 billion in total fundings, up 17% ...
Operations & HR

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy ...
Other

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch ...
Making A Difference

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited ...
Strategic Partnerships

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new ...
Technology

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a ...
Lending

FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities

Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its ...
Other

Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium

Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...
Operations & HR

QuantyPhi Welcomes Max Bade as ALM & CECL Analyst

QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as ...
Charity Events

LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities

LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular ...
Making A Difference

EECU Celebrates Fresno Unified Excellence in Education Honorees

FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence ...
Other

Coastal Credit Union Headquarters Renovation Earns Multiple Honors

Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring ...
Strategic Partnerships

Woodford State Bank Selects Square 1 Credit Suite by Suntell

Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan ...
Marketing

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, ...
Technology

Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management

Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered ...
Other

National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award

Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit ...
Personnel Promotions

For Immediate Release – Natco Credit Union Appoints Tim Frame as President/CEO

Richmond, IN, March 2, 2026. Natco Credit Union announced the appointment of Tim Frame as its next President and Chief ...

Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest

LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate ...
Personnel Promotions

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value ...
Legal/Regulatory

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union ...
New Product Releases

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital ...
Marketing

Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women

Newsweek has awarded Redwood Credit Union its highest five-star rating as one of America’s Greatest Midsize Workplaces for Women, an ...
Strategic Partnerships

Ocean State Credit Union Selects Synergent for Core Processing and Integrated Services

WESTBROOK, ME (February 26, 2026) – Synergent® has entered into a ten-year hosted Jack Henry™ Symitar® core processing agreement with ...
New Product Releases

eDOC Innovations Announces Product Enhancements

eDOC announces product updates and enhancements including new integration capabilities with its e-Sign solution, eDOCSignature, optimization of iDOCVault document management ...
Other

Vizo Financial’s March 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Other

Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026

We’re excited to share that Meriwest has been voted as the Best Credit Union in Silicon Valley in 2026 by ...
Lending

Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology

Origence, the leading lending technology solutions provider for credit unions, closed 2025 with $62 billion in total fundings, up 17% ...
Operations & HR

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy ...
Other

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch ...
Making A Difference

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited ...
Strategic Partnerships

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new ...
Technology

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a ...
Lending

FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities

Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its ...
Other

Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium

Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...
Operations & HR

QuantyPhi Welcomes Max Bade as ALM & CECL Analyst

QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as ...
Charity Events

LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities

LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular ...
Making A Difference

EECU Celebrates Fresno Unified Excellence in Education Honorees

FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence ...
Other

Coastal Credit Union Headquarters Renovation Earns Multiple Honors

Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring ...
Strategic Partnerships

Woodford State Bank Selects Square 1 Credit Suite by Suntell

Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan ...
Marketing

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions

Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, ...
Technology

Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management

Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered ...
Other

National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award

Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit ...

NASCUS Urges Regulatory Modernization and Greater Clarity for State-Chartered Credit Unions in Comments to NCUA

The National Association of State Credit Union Supervisors (NASCUS) submitted a comment letter to the National Credit Union Administration (NCUA) in response to the agency’s ...

Coastal Credit Union Hires Allison Liston, VP of Legal and Compliance

Coastal Credit Union has hired Allison Liston as its new Vice President of Legal and Compliance. She will lead the development and execution of Coastal’s ...

Coastal Credit Union Now Live with CashBack+ Credit Card Rewards

NEW YORK, NY – June 3, 2026 – Today, Coastal Credit Union announced an expanded partnership with Prizeout, going live with credit card rewards inside ...

Tower Federal Credit Union & TowerCares Foundation Launch $250,000 for a Brighter America: A New Community Giving Initiative Supporting Military, Veterans, and Children in Need

Tower Federal Credit Union today announced the launch of $250,000 for a Brighter America, a new community giving initiative celebrating America’s 250th anniversary. Through the ...

Illinois Credit Union League Applauds Passage of Legislation Extending Implementation of the Interchange Fee Prohibition Act to July 1, 2027

The Illinois Credit Union League applauds passage of SB 3645, legislation that extends implementation of the Interchange Fee Prohibition Act (IFPA) from July 1, 2026, ...

Baker Market Update – Week in Review: May 29, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.
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