How PSECU Developed Its Member Segmentation Strategy

PSECU introduced new segmentation strategy with 12 key segments furthered narrowed to three personas. Learn how.
PSECU introduced new segmentation strategy with 12 key segments furthered narrowed to three personas. Learn how.
Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.
CPI, Self-Insurance, and Blanket Coverage: A Quick Overview of Portfolio Protection Options
Learn about credit union performance trends gathered from first quarter data.
PSECU introduced new segmentation strategy with 12 key segments furthered narrowed to three personas. Learn how.
Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.
CPI, Self-Insurance, and Blanket Coverage: A Quick Overview of Portfolio Protection Options
Learn about credit union performance trends gathered from first quarter data.
PSECU introduced new segmentation strategy with 12 key segments furthered narrowed to three personas. Learn how.
Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.
CPI, Self-Insurance, and Blanket Coverage: A Quick Overview of Portfolio Protection Options
Learn about credit union performance trends gathered from first quarter data.