TrendWatch
Innovation Series: Digital / Member Growth
Learn from 2025’s top innovators in digital growth
Innovation Series: Lending
Check out 2025’s top innovators in lending
Innovation Series: Member Experience
Learn from 2025’s top innovators in member experience
Innovation Series: Financial Wellness
Learn from 2025’s top innovators in financial wellness, including Changed, Starlight, Silvur and Debbie.
Trendwatch 4Q24
Credit unions are adjusting to changing member needs, competitive pressures, and economic fluctuations.
Trendwatch Deep Dive 3Q24: Credit Unions vs. Banks
A Trendwatch Deep Dive In the current economic climate, understanding how credit unions measure up against banks is valuable for strategic planning, as it enhances the unique advantages of credit unions in the competitive financial landscape. Join us for this exclusive Trendwatch Deep Dive where we’ll explore key performance indicators for institutions between $100M-$10B,
Trendwatch 3Q24
Join us for an insightful discussion on the latest trends shaping credit unions in 3Q24. Hosted by Callahan & Associates, this webinar provides expert analysis and actionable insights into how cooperatives are thriving and uncovering new opportunities. What You’ll Learn from 3Q24 Trendwatch Credit Union Strengths & Opportunities: Discover data-driven insights from quarter-end results to
Industry Performance Indicators for Credit Unions Under $500 million
When comparing your institution’s performance to industry averages, credit unions executives may struggle to find meaningful insights that reflect their unique challenges and opportunities. Credit unions under $500M in assets make up 84% of the industry, according to the latest NCUA data. However, their impact is often underrepresented in overall industry statistics where averages are
Trendwatch 2Q24
Join us for an insightful discussion on the latest trends shaping credit unions in 2Q24. Hosted by Jay Johnson, Chief Collaboration Officer, and Alex Gekas, Vice President of Marketing, at Callahan & Associates, this webinar offers a deep dive into vital financial and operational metrics, industry benchmarks, and strategies for success in today’s challenging economic
Innovation Series: Analytics
Innovation Series: Digital / Member Growth
Innovation Series: Lending
Innovation Series: Member Experience
Innovation Series: Financial Wellness
Trendwatch 4Q24
Trendwatch Deep Dive 3Q24: Credit Unions vs. Banks
Trendwatch 3Q24
Industry Performance Indicators for Credit Unions Under $500 million
Trendwatch 2Q24
Browse Topics

AI Adoption Is Growing. Are Credit Unions Keeping Pace?
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.

A Credit Union Bond Beyond Bloodlines
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

Connection And Caring Matter As Much As Knowledge And Resources
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.

Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Keep The Mortgage. Ditch The Fees.
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Home Is Where The Heart (And More) Is
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

3 Ways To Market For HELOC Success
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

Mortgage Lending Is Back, But It Looks Different
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

MSUFCU Turns A Break In Payments Into A Member Experience Moment
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.









