140 Million Reasons To Lend

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Aaron Passman, Callahan & Associates
Aaron Passman, Senior Content Manager, Callahan & Associates

No one knows your members like you. And because of that, no one is in a better position to help them navigate financial decisions and build long-term stability. Today’s credit union industry has more than 140 million members; that’s more than 140 million opportunities to impact lives and communities across the country.

Lending is one of the primary ways credit unions help members achieve their financial goals. That’s why this week on CreditUnions.com, we’re examining how shifting economic conditions are reshaping credit union lending strategies — from the growing role of signature loans to the unintended consequences of ultra-low interest rates, and from collaborative solutions to affordable housing to overlooked cost pressures facing manufactured homebuyers.

Tap into our expertise to learn more about:

Lending is evolving, and so are credit unions’ strategies. Got a story or tip? Share it with us and join the conversation on CreditUnions.com.

February 2, 2026
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