Mortgages

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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140 Million Reasons To Lend

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

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Features

3 Ways To Market For HELOC Success

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Blogs

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies ...
Features

Small House, Big Opportunity: 2 Takes On Manufactured Home Loans

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Blogs

Mortgage Lending Is Back, But It Looks Different

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in ...
Features

Manufactured Homes Help Close The Housing Affordability Gap

Lower prices and better amenities are making pre-built homes an appealing option for credit unions looking to bolster their balance sheet and borrowers stymied by ...
Blogs

Asset Quality Takes An Uncomfortable Turn In 2025

Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in ...
Partner Perspectives

Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience

This year's finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
Blogs

140 Million Reasons To Lend

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Industry Insights

Will Ultra-Low Interest Rates Improve Housing Affordability?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit ...
Graph Of The Week

The Affordable Housing Crisis Goes Beyond Single-Family Homes

The cost of manufactured homes has increased even faster than that of traditional houses. That can affect members’ ability to qualify for and repay those ...
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Read More »
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