Your credit union’s primary job is clear: taking care of your people. That might mean members or employees or even your community, but every credit union has that central focus.
But what comes after that? It’s simpler than you might think.
If your credit union’s not growing, you can’t fulfill job No. 1. Growth is the vehicle that provides members with affordable financial services and meaningful consultations throughout their lives. Of course, growth doesn’t just happen on its own — it takes a well-crafted strategy backed by careful execution to ensure that happens. And that work is nearly always tied to marketing.
CreditUnions.com is all about growth and marketing this week, with a focus on case studies of tested tactics that have made an impact at cooperatives across the country. In the days ahead, keep your eyes peeled for:
- How Villanova men’s basketball is helping boost deposit volumes at Ardent Credit Union.
- Why storytelling is a crucial component to growth at the nation’s largest credit union, which is on a path to hit $200 billion in assets.
- How storytelling is also fueling growth in the Upper Midwest, where authentic member narratives are strengthening brand and showing what “positive impact” looks like in action at Lake Trust.
- The two-pronged approach that helped Georgia United turn the tide on troubling membership growth.
- How a new senior leadership team at Verve retooled the credit union’s approach to organic growth.
- BONUS: How the marketing teams at 3Rivers FCU and Leaders Credit Union organize for impact; the two teams couldn’t be more different, but they share a common goal.
Now it’s your turn. What is your credit union doing to fuel growth? What role does marketing play in that work? Drop us a line, and we might feature your story on CreditUnions.com.
Lastly, many of us will be gathering in Washington this week for the annual Governmental Affairs Conference from America’s Credit Unions. For those who can’t make it, we’ll have recaps from the event on CreditUnions.com. If you are there, be sure to stop by booth 918 to say hello to those repping Callahan & Associates.