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How VACU Struck Video Gold With A Guy In Flannel

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
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Take Command Of Your Online Brand

First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
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How To Live The Pelican State Of Mind

Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
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Consumer Sentiments And Employee Insights (4Q 2019)

Real comments from online review sites to inform strategies, policies, and practices.
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A Strategy To Measure Marketing Impact

Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
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A Strategy To Make Marketing Pack A More Powerful Punch

Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all ...
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5 Ways To Take Charge Of Online Reviews

Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
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5 Stars For This Online Review Strategy

Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.
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4 Tips To Build Social Media Engagement

How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.
Callahan News

4 Tips To Boost Branch Search Rankings

Make your credit union's branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when ...
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