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Talking Turkey About Cyber Monday

Consumer education and technology tools are the best defense against offensive fraudsters.
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Taking Lessons From A ‘Year Of Giving’

A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
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Social Media Specialists Share Strategies And Principles

Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
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#RelationshipGoals For A California Credit Union

CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
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How Yelp Can Help Credit Unions Get Noticed

Member check-ins through the online review site helps Financial Partners move up in search results.
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How VACU Struck Video Gold With A Guy In Flannel

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
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Take Command Of Your Online Brand

First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
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How To Live The Pelican State Of Mind

Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
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Consumer Sentiments And Employee Insights (4Q 2019)

Real comments from online review sites to inform strategies, policies, and practices.
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A Strategy To Measure Marketing Impact

Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Map of the United States showing the number of CDFI‑designated credit unions in each state.

CDFIs By The Numbers

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

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