Leaders In Credit Union Membership
Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Harvest FCU adds members through a family-focused referral program.
This week, CreditUnions.com features examples from across the industry of successful credit union new member referral programs.
A Q&A with Generations Federal Credit Union on how it improved its conversion ratio.
2015 was a record breaking year across many metrics for credit unions. Auto lending was no exception, with auto loan balances projected to have reached an all-time high of $264.7 billion in December 2015.
In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
With more than 85% of the industry reporting in Callahan & Associates’ FirstLook Program, early data trends suggest another quarter of double-digit loan growth.
Despite a red-hot lending market, credit union share balances increase through the end of the year.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.