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The Elements Of A New Brand

It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.

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How To Refresh And Rebrand

A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for them.

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Features

The Elements Of A New Brand

It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.
Credit Union Industry Commentary

Why Credit Unions Must Secure Their $4-5 Billion Windfall From Corporate Liquidations

The fate of the payout from liquidated corporate credit unions rests with the NCUA.
Credit Union Industry Commentary

How The Real Corporate Numbers Should Drive Credit Union Action

This analysis of the estates of the five liquidated corporate credit unions includes five action steps that credit unions can take individually and collectively to ...
Industry Insights

The Case For And Against Wearable Devices In Financial Services

A new report predicts wearable mobile banking sessions to hit 100 million by 2020. Are wearable devices designed for that level of adoption?
Features

Element Builds Brand One Relationship At A Time

Emotional appeal and product delivery shows behavioral economics at work at this West Virginia credit union.
Industry Insights

How To Refresh And Rebrand

A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for ...
Features

A Brand That Meets Past With Present

How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.
Credit Union Industry Commentary

Markets Gyrate As Rate Hike Nears

The year-end action by FOMC could set the tone for 2016.
Industry Insights

3 Down, More Reg Relief On The Way?

Huge transportation bill includes some credit union-friendly measures that may, or may not, be harbinger of more to come. Either way, they do provide some ...
Features

Increased Competition Fuels Core Market Share Gains And Losses

Credit unions let their wallets do the talking in 2015. Here’s how their core preferences played out.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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