2015 Priorities At-A-Glance
A visual breakdown of the credit union industry’s mindset for the year ahead.
A visual breakdown of the credit union industry’s mindset for the year ahead.
For 21 quarters, Callahan & Associates has offered lessons and best practices through the Anatomy Of A Credit Union series. Here’s an update on six reader favorites.
What can these seven companies teach credit unions about marketing?
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
Learn the four ways GECU differentiates itself.
Beyond the rhetoric, AAFCU members demonstrate that shared branching is a service they need and use.
Growth in loans, members, and employees yield an impressive “First Look” at the nation’s largest credit union’s second quarter data.
A branding change that began with senior management has inspired employees and spurred phenomenal growth.
Fort Knox FCU’s strategy to “work smarter, not harder” helps them maintain a strong ROA despite a declining national trend.
For their website redesign, Call FCU centered on the user experience when deciding to add new resources and features that improved member satisfaction and increased usage.

Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.