The Measurement Trap
Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?
Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?
How Space Coast Credit Union re-established its net worth after merging with a troubled credit union.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
These best practices will ensure your next merger won’t be your last.
How ORNL Federal Credit Union designed a vendor management system that is both centralized and departmentalized.
Is making the NCUA look professional more important than debating rules before they’re passed?
Credit unions are keeping their powder dry waiting for rates to rise.
A change of scenery can do you — and your organization — plenty of good. Here’s why quality time out of the office pays off.
These four performance metrics will help CFOs explain the business of credit unions and show how every employee helps the credit union achieve its goals.
This week, CreditUnions.com offers practices, lessons, and educational resources for the men and women charged with managing the financial risks of their credit unions — the CFOs.

Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
The Measurement Trap