Sharon Simpson

Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.

Sharon has over 25 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.

She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.

Features

Credit Unions Are Leading The Way In USDA Lending

A $112 million loan financed through a consortium of credit unions shines a light on the impact of the cooperative model in rural America.
Features

Tried-And-True Tips To Serve A Niche Community

The CEO of Everence FCU shares why the cooperative’s mission is more relevant to a broader group of consumers than ever before.
Features

How To Foster A New Culture Across The Credit Union

When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky ...
Features

A Savings Solution To Break The Cycle Of Payday Lending

A salary advance program at one of the nation’s largest credit unions helps members stop running in place and start saving for the future.
Features

5-Star Service For Those Who Serve

How six credit unions deliver real benefits to military members, veterans, and their families.
Features

Credit Unions Pay It Forward In More Ways Than One

Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Features

The Bank Branch Expansion Plan

Thinking of buying a bank? Check out these best practices and insights from credit unions in the know.
Features

What’s In A Name: Senior Vice President Of Community Impact

A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University ...
Features

How A $40B Institution Treats 2.4M Members

By concentrating on member service, State Employees’ Credit Union has forged a path to continued growth.
Callahan Collections

What’s In A Name: Vice President Of Member Experience

Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.
Scroll to Top