Mission, Give Back, And Online Reviews

Five can't-miss data points this week on CreditUnions.com.

This week, CreditUnions.com shows how Guadalupe Credit Union meets its mission, finds ways credit unions can take charge of online reviews and give back beyond #GivingTuesday, and analyzes third quarter industry data.

Here are five can’t-miss data points:


Guadalupe Credit Union works year-round to encourage and teach financial wellness through products, services, and programs it offers to its mostly Hispanic membership across northern New Mexico. And like credit unions across America, the 70-year-old credit union finds the holidays are a great time to celebrate the good of the past year and share what it can with members, especially those in the most need.

Read: Help For The Holidays: How Guadalupe Credit Union Meets Mission



Negative reviews account for a small percentage of all online reviews, but they can have long-lasting impact. Marketing leaders from Heritage, Firstmark, and Ent share five strategies for how they nurture positive reviews, respond to negative ones, and retain members.

Read: 5 Ways To Take Charge Of Online Reviews


#GivingTuesday has joined Black Friday and Cyber Monday as post-Thanksgiving traditions, but in contrast to those shopping days, this one is about the holiday spirit that extends beyond spending. The purpose of the day is to bring people together around the values of service and giving back. That sounds like a good fit for the credit union movement, which recognizes Concern for the Community as a cooperative principle. Giving back for credit unions is a year-round activity that occurs in shapes and forms as diverse as the communities they serve. To celebrate that fact, here are eight examples from the year nearly past.

Read: 8 Ways To Give Back Beyond #GivingTuesday

$1 Trillion

The credit union loan portfolio is on track to surpass $1 trillion, according to available third quarter performance data representing more than 99% of the industry’s assets. That’s a jump of 9.7% since Sept. 30, 2017; however, the annual growth rate has slowed slightly from the 10.5% recorded one year ago. Notably, however, the growing loan portfolio has not introduced a decline in asset quality.

Read: Loan Growth And Asset Quality In Third Quarter 2018

10 Basis Points

True or False: Return on assets have increased more than 10 basis points since Sept. 30, 2017? Test your knowledge of third quarter industry trends with this quiz on earnings.

Read: Performance Pop Quiz: Have Credit Union Earnings Reached New Heights?

Happy Reading!

November 26, 2018

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