Callahan Collections

How To Build A BI Team That Drives Results

Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data

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The Thread That Binds

Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.

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4 Ways To Turn Data Analytics Into A Credit Union Differentiator

Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t

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15 Years. 5 In-School Branches. $500,000 In Deposits.

How Las Colinas FCU’s student-run branches in area elementary schools help hone a savings habit.
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A Deposit Strategy 5 Years In The Making

Technology Credit Union has repositioned its balance sheet to prepare for today’s rate environment.
Callahan Collections

How To Build A BI Team That Drives Results

Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted ...
Callahan Collections

The Thread That Binds

Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Callahan Collections

Member Experience Runs Deep In Georgia

The new member advocacy team at Georgia’s Own advocates for the member experience across technology, sales and services, and more.
Callahan Collections

Use Data To Act, Not Just Analyze

For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.
Callahan Collections

4 Ways To Turn Data Analytics Into A Credit Union Differentiator

Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come ...
Callahan Collections

How To Hug Your Haters

Credit unions can use consumer complaints to differentiate themselves from their competition.
Callahan Collections

Credit Unions Are Turning The Motor City Into Mortgage City

Quicken Loans might be underpinning the revitalization of Detroit, but financial cooperatives are serving the long-awaited renaissance in their own ways.
Callahan Collections

How VACU Struck Video Gold With A Guy In Flannel

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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