Credit Unions Are Turning The Motor City Into Mortgage City

Quicken Loans might be underpinning the revitalization of Detroit, but financial cooperatives are serving the long-awaited renaissance in their own ways.


Top-Level Takeaways

  • Downtown residential and commercial investment in Detroit is on an upswing.
  • Mortgage lending is hampered by a lack of comps, but credit unions are participating in the market in multiple ways.

Motor City, meet Mortgage City.

After decades of epic decline and decay, Detroit is undergoing a dramatic, if uneven, resurgence led by Quicken Loans, which overtook Wells Fargo this year as the largest mortgage lender in America and now has 17,000 people working in the city.

Dan Gilbert and his Quicken Loan group of companies are hardly alone. Other major players include the Ilitch family (Little Caesars founders and owners of the Detroit Tigers and Red Wings), and hometown industrial titans like General Motors.

The city itself just won back total control of its finances and operations without state or federal oversight for the first time since 1977. And whereas center city districts are attracting young professionals by the thousands, the challenges remain large and many in a city well-known for its dilapidated housing stock and wide-open spaces where thousands of homes have been demolished as the population dropped from 1.8 million to 700,000 from 1950 to 2010.


Consequently, lenders are having to find unorthodox ways to get people to buy homes and renovate houses, according to a New York Times article titled Detroit: From Motor City to Housing Incubator.

There were no credit unions in that article, but there are plenty in and around Detroit, and member-owned financial cooperatives are each taking their own path back downtown funding rehab, financing businesses, or advancing one mortgage at a time.

Where Everyone Knows Our Name

Sometimes that mortgage is to one of their own.

Eric Esser is the chief mortgage lending officer for Community Financial Credit Union ($877.1M, Plymouth, MI) and the holder of the lone residential mortgage the suburban Detroit credit union made in the city itself last year.

He bought a condo in the Willys Overland Lofts building, one of the many abandoned or otherwise neglected structures of its kind that have been renovated into trendy and/or upscale living spaces in the hot Midtown area.

Community Financial did not finance the renovation of Willys Overland Lofts, but it did finance The Selden. Named for the street it’s on, The Selden is a 12-unit luxury condo building built on the site of what was an apartment building that one local real estate development news blog described as super run-down and pretty dangerous.

Community Financial’s Eric Esser bought a condo in this building, the Willys Overland Lofts, in Detroit’s Midtown area.

No more. Community Financial financed the construction of the new building itself and, so far, one of the buyers of an individual condo in it. The suburban Detroit credit union also is helping finance a restaurant on the first floor.

It’s the best story we have right now about what we’re doing in the city, says Jill Johnson, Community Financial’s chief lending officer. This is a perfect example of the kind of unique property for professionals that want to live in the city and be part of this exciting transition.

The Selden builder had an existing relationship with a commercial lender at the credit union. The credit union itself doesn’t have a physical presence in the city but isn’t ruling it out in the future. However, its short-term focus will remain in the western suburbs where it’s based and where everyone knows our name, Johnson says.

Meanwhile, Esser says cash-heavy individual and institutional investors should create momentum for that kind of progress to be made in other Motor City neighborhoods.

It’s amazing what a little bit of revitalization can do, the Community Financial mortgage lending executive and new Detroit condo owner says. Optimism is high. Longtime residents are continuing to ask for support, and rightfully so. All the big money is on its own track forward, and now the mayor can focus on those neighborhoods.

Community Financial Credit Union financed the construction of The Selden, a 12-unit condo building that also offers first-floor retail in the Midtown section of Detroit.

Rev Up The Mortgage Market

And that’s where financial institutions like One Detroit Credit Union ($40.4M, Detroit, MI) come in. A community development credit union with three branches, One Detroit is working with the city on a zero-interest repair loan product marketed with the slogan: You Believed in Detroit. Now Detroit Believes in You.

The program is funded by block grant money and Bank of America and administered by the Local Initiative Support Corp., a nationwide CDFI. One Detroit is one of two lenders that underwrite and close the loans. Hank Hubbard, the credit union’s CEO, says his shop has reviewed more than a thousand of the loan applications and underwritten 205 of them.

The loans, which the city owns, average approximately $17,000 apiece. One Detroit takes an administrative fee.

They’re not on our books, Hubbard says.

The New York Times article says mortgage lending in an area that is coming back from the dead is not for the faint of heart. The sentiment rings true with Hubbard.

We’ve done three so far this year and maybe three all last year, the CEO says. It’s a challenge with mortgage quality rules, home values, and the underwriting guidelines that our mortgage processor uses.

According to Hubbard, lenders are trying different ways to adapt, with some urging from City Hall.

The mayor (Mike Duggan) is eager to get the mortgage market going, to get people buying and fixing up houses and making neighborhoods better, Hubbard says. He’s turning the screws on the big banks, and they’re trying a lot of different things. But it’s tough. Loan to value is difficult to compute because you can’t assign values to homes where there has been little turnover. You can’t get decent comps. Plus, being just one block away makes all the difference in the world.

Loan to value is difficult to compute because you can’t assign values to homes where there has been little turnover. You can’t get decent comps. Plus, being just one block away makes all the difference in the world.

Hank Hubbard, CEO, One Detroit Credit Union

Follow The Faithful

For other credit unions, moving into the Detroit market means following their members. That includes University of Michigan Credit Union($861.5M, Ann Arbor, MI), which plans to open its first branch in the Motor City in late 2019 or early 2020.

The new facility will be on Woodward Avenue in the heart of the city and near the University of Michigan Detroit Center, the school’s growing community outreach and academic center in the heart of the city’s Cultural Center neighborhood.

Based on our relationship to the university and our membership and their commitment to the city of Detroit, this felt like a great opportunity, says Tiffany Ford, UMCU’s president and CEO. It’s exciting to be a part of it. This is a miracle city, a city on the rise. It’s going be like the lights of New York and Chicago again, sooner than you think.

UMCU already makes consumer and mortgage loans in and around the city. It expects to increase this activity as more of the workforce educated at the 44,000-student campus in Ann Arbor, approximately 40 miles to the west, moves into the city for professional opportunity and revitalized urban lifestyle.

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We don’t have any special programs as of yet for mortgages, Ford says. But we’re always investigating our options.

So is the credit union affiliated with the Wolverines’ biggest in-state rival. Michigan State University Federal Credit Union ($4.0B, East Lansing, MI) already is in the metro Detroit area through its branded presence as Oakland University Credit Union at that 20,000-student campus in the city’s northern suburbs.

A growing number of graduates from MSU a campus of 50,000 students in East Lansing also are heading into the big city. Although still primarily SEG-based, the nation’s largest university-affiliated credit union has picked up through merger a five-county state charter that includes Wayne County, where Detroit is located.

We’re making plans to move into those five counties, says Jeff Jackson, CLO at MSUFCU. We don’t have anything concrete yet. It will be based on our where our members are, but as far as Detroit and Wayne County go, you definitely see an uptick there.

UMCU and MSUFCU both already make mortgage and other loans to their members in and around Detroit, and neither said they have had particular underwriting issues there.

This is a miracle city, a city on the rise. It’s going be like the lights of New York and Chicago again, sooner than you think..

Tiffany Ford, President and CEO, University of Michigan Credit Union

An Interesting Thing

Detroit might prove to be a challenging market, but many credit unions still find it worth exploring.

Lake Michigan Credit Union ($5.5B, Grand Rapids, MI), one of the state’s largest mortgage lenders, is among those doing that, expanding from its west Michigan base with new offices in four communities in counties surrounding the Detroit metro area.

We’re a pretty aggressive Michigan lender, especially in new purchase construction, and we just beat Quicken to be the No. 1 unit lender in the state for new purchase construction, says Jason Sasena, senior vice president of national mortgage production at LMCU.

We’re trying to help in Detroit, and everywhere else in the southeast market there, with programs that have low down payments or low PMI premiums, FHA alternatives, Fannie Mae programs that use our portfolio funds, a lot of different ideas, but it’s tough. You almost need a cash buyer to establish values in some of those areas.

According to Sasena, he bought his first house as a 19-year-old college student for $20,000 in the city’s Warrendale section.

It’s great to see opportunity there again, he says. We want to help, and we will where we can, but you have to be careful with how you use your membership’s money. Homeownership is an interesting thing.


May 7, 2018

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