Features

Budgeting For Your Credit Card Program

With so many variables in play it can be very difficult to forecast and budget for your credit card program. This session will provide up-to-date information on market performance expectations for the coming year as well as suggested planning structures and expectations for any credit union that takes its card program seriously.

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Underwriting & Risk Management: Balancing Risk, Reward, Value & Service

Risk management for credit cards has never been more challenging. Our largest competitors have moved well beyond credit scores for their decisions, ongoing risk-management techniques become ever more sophisticated and bad decisions can haunt your credit union for years to come. This session will offer insights into developing trends as well as providing specific employable techniques for improving

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Use Member Data to Perfect Your Credit Card Program

Everyone knows that credit unions have advantages envied by many large banks. Many of these advantages have to do with member stability, information and affinity. This session will offer insights into how a credit union can use best-in-class information, both external and internal, to make the most of its credit card program.

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Product Set Design: Pricing, Rewards, and Overall Value

In the battle to maintain relevance to your members, credit unions need to continually reassess the value provided by their credit card products. “Lowest Rate” is rarely enough (or even best). Understanding different member needs, segmenting your product set accordingly and targeting the value propositions carefully a credit union can increase penetration, grow its program, best serve individual m

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Credit Card Management School: Card Marketing

Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will offer segmentation and marketing approaches that work at a credit union scale, and will include specific marketing campaign examples of what works (and what doesn’t).

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Credit Card Management School: Market Review

Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background on what the largest issuers are doing, what economic forces are in play, and what challenges are most important to credit union card issuers. As always, we look to identifying our advantages and ensuring we know how to make the

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Features

Budgeting For Your Credit Card Program

With so many variables in play it can be very difficult to forecast and budget for your credit card program. This session will provide up-to-date ...
Features

Underwriting & Risk Management: Balancing Risk, Reward, Value & Service

Risk management for credit cards has never been more challenging. Our largest competitors have moved well beyond credit scores for their decisions, ongoing risk-management techniques ...
Features

Use Member Data to Perfect Your Credit Card Program

Everyone knows that credit unions have advantages envied by many large banks. Many of these advantages have to do with member stability, information and affinity. ...
Features

Optimizing Your Card Portfolio in a post-CARD Act World

In a post-CARD Act environment, all credit union credit card issuers need to understand their card program’s performance. With as many as one in five ...
Features

Measuring and Managing Your Credit Card Program Profitability

To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques ...
Features

Product Set Design: Pricing, Rewards, and Overall Value

In the battle to maintain relevance to your members, credit unions need to continually reassess the value provided by their credit card products. "Lowest Rate" ...
Features

Credit Card Management School: Card Marketing

Successfully promoting and growing a card program requires a multi-faceted approach: new accounts, existing accounts, and inactive account all need your attention. This session will ...
Features

Credit Card Management School: Market Review

Every credit card program exists within a challenging competitive environment and overall economy. This first session will set the stage for the year, providing background ...
Features

The Search For The ‘Fat Middle’

Kemba’s automated indirect decisioning engine reduces the work load of human underwriters while improving the member experience.
Features

3 Stories Of Bank Acquisition

As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.
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