The Brain Game
How credit unions can use biology, psychology, and game theory to modify member behaviors for the better.
How credit unions can use biology, psychology, and game theory to modify member behaviors for the better.
By offering holistic education finance solutions, credit unions are providing much-needed assistance while establishing the foundation for a long-term relationship.
Wasted resources can be captured in unexpected places. Here’s how.
Pre-launch marketing, follow-up surveys, and individual attention are ingredients in the not-so-secret sauce for success.
The bi-state credit union moves 40% of indirect members into at least one other financial product.
Multi-channel delivery offers something for everyone across generations and devices.
Credit unions without untethered points of account acquisition are anchored to the past.
You can’t have a mobile application strategy based solely on the products you offer. Instead, you need to think about how you’re going to offer applications that fit the consumer’s experience right now.
Reducing compliance costs can save credit unions thousands of dollars annually and help smaller institutions remain independent.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.

A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.

Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.

MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.

Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.

The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.