Industry Performance: Shares (4Q21)
Consumers spent at pre-pandemic levels through the second half of the year.
Consumers spent at pre-pandemic levels through the second half of the year.
Lenders reported a record year for originations in 2021 despite rising asset prices and rates increases, both of which were substantively driven by inflationary pressures.
Larger average mortgage balances have offset the reduced pipeline, and credit unions are holding these loans on their balance sheets at greater rates.
Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college players.
By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.
The global economy was rebounding at the end of 2021. So, too, were U.S. credit unions. But tensions in Europe and increasingly high inflation projections suggest significant headwinds for 2022.
Member business lending requires an extra layer of due diligence: appraising the appraisal to help reduce risk.
An avatar named Val, trained to interact like a live human, handles thousands of queries every month and improves the member experience at the Wisconsin cooperative.
The CEO of Idaho Central Credit Union, one of the fastest-growing credit unions in the country, shares insights on leading through change and planning for the future.
Three executives share success stories learned from their cooperatives’ DEI journeys.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.