Industry Performance: Human Capital (4Q21)
Attracting top talent now involves competing with the whole country, not just the shop down the street, and cooperatives are doing what they can to attract and retain employees.
Attracting top talent now involves competing with the whole country, not just the shop down the street, and cooperatives are doing what they can to attract and retain employees.
Cooperatives are using cash to meet rebounding loan demand and invest in higher-yielding securities and investments.
Vehicles are selling, but credit unions must consider the risks of financing less reliable used cars at all-time-high prices.
Low loan rates are attractive to members, and credit unions have managed to offset interest spread compression through controlling or deferring expenses
Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
Consumers spent at pre-pandemic levels through the second half of the year.
Lenders reported a record year for originations in 2021 despite rising asset prices and rates increases, both of which were substantively driven by inflationary pressures.
Larger average mortgage balances have offset the reduced pipeline, and credit unions are holding these loans on their balance sheets at greater rates.
Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college players.
By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.