As we enter the second half of the year, CreditUnions.com is revisiting some of our favorite stories from the first half of 2025 by highlighting stories centered on some of the industry’s top priorities.
Employees are often called credit unions’ “secret sauce,” but an empowered staff doesn’t just emerge on its own. Creating a cohort of engaged employees takes time, requires a dedicated strategy, and a willingness to learn and pivot.
Simply put, there’s no substitute for a purpose-driven workplace where employees feel valued, supported, and connected to a greater mission. Because credit unions exist to serve members rather than shareholders, employees are naturally aligned with a culture of service, empowerment, and impact. This sense of purpose inspires deeper commitment and pride in their work.
Here’s a look at how three different credit unions are driving employee engagement.
From Boston’s Santander Bank to St. Louis-based Together Credit Union ($2.6B, St. Louis, MO) a trio of former bankers share their experience transitioning from for-profit banking to not-for-profit credit unions.
California-based Premier America Credit Union ($3.4B, Chatsworth, CA) uses artificial intelligence to improve how staff build rapport and increase efficiency.
MaryAnne Melanson leads internal transformation at Affinity FCU ($4.2B, Basking Ridge, NJ) by uniting communication, change management, and staff engagement—fostering a culture of transparency and adaptability.
Now it’s your turn. What has your credit union done so far this year to engage and empower your staff? What special initiatives are in store for the second half of 2025? Drop us a line and let us know!
Looking for more of the best of 2025 so far? We’ve got you covered. Click the links below for more content from Callahan’s award-winning editorial team.
Best Of 2025 So Far: Building Vibrant Communities
Best Of 2025 So Far: Supporting Member Financial Wellbeing
Best Of 2025 So Far: Fostering Financially Strong Credit Unions