2022: Best Of Marketing

10 ways to engage the community and build membership.

As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023.


Give The Gift Of Membership This Holiday Season

Tinker FCU’s holiday promotion has become an annual tradition to boost membership growth.


5 Tips For Navigating NCAA Player Sponsorships

Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college players.


How Abilene Teachers Rallied The Community With A Social Media Campaign

By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.


Member Segmentation Paves The Way To Personalization

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.


3 Ways To Build Connections Through Social Media

Tips and tricks from three cooperatives that present personality and add a human touch to social posts.


Meritrust Takes Financial Literacy To The Locker Room

The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.


School Branches Earn High Grades For This Ohio Cooperative

Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.


Summit Credit Union Focuses On Women

The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.


Wescom Gains International Reach With A New UCLA Partnership

A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.


Supporting The Military Is More Than A Job At AmeriCU

The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading down the wrong path.

December 26, 2022

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