Across the country, credit unions are transforming lives — helping members buy homes, start businesses, and take control of their financial futures.
Yet too often, those stories go untold. That’s why Callahan & Associates is launching The Member Story Project: a new initiative designed to showcase and amplify the remarkable ways credit unions are making a difference in the lives of their members. This isn’t just about storytelling. It’s about learning from one another, sparking new ideas, and collaborating to fuel the credit union difference.
Leaders often share stories with me — moments when a credit union employee quietly stepped in and made a real difference in a member’s life. Every time, I’m struck by how powerful these interactions are and how often they go unnoticed. We’re launching The Member Story Project to bring those moments forward.
This isn’t about press releases or sponsorships — this is the real, human side of credit union impact.
Callahan is collecting stories now to feature on CreditUnions.com, in newsletters, and across other Callahan channels — putting your impact in front of peers nationwide. Together, we can highlight the best of what credit unions do and how, together, they build a stronger financial cooperative system.