Auto Loan Penetration (4Q 2015)
April 30, 2016
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There are 20 credit unions that boast an auto loan penetration rate of more than 50%. Who are they?
Auto
Buying a Pre-Exisiting Business
April 29, 2016
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Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services – buying a pre-existing business. We at Citadel have already had experience with CUSOs. We have long had a 60% ownership of a check processing organization and 100% ownership of an indirect lending CUSO that works through 165 auto dealer
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
April 29, 2016
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By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
ILWU CU Boasts Increased Loan, Share and Asset Growth
April 28, 2016
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According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Three Ingredients for a Successful Vehicle Remarketing Program
April 28, 2016
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Travis Credit Union shares three practices for structuring a remarketing program.
An A+ Approach to Indirect Lending
April 28, 2016
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Like everything else in Texas, indirect auto lending is big. Find out how one credit union successfully broke the mold of the typical Texan program.
Helping Members Through Life
April 26, 2016
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A car. An education. A home. Wright-Patt helps its members live their lives.
Going Green in North Carolina
April 26, 2016
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SECU’s green car loan fills a niche for environmentally conscious members. That segment of the credit union’s billion-dollar-plus auto loan portfolio also happens to perform well.
Affinity Federal’s Steady Hand Yields Dynamic Results
April 26, 2016
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Sticking to its roots kept this New Jersey credit union standing firm in uncertain times.
FirstLook: The Key to 14% Lending Growth
April 26, 2016
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Affinity FCU demonstrates that sticking by their membership, in good times and bad, can lead to phenomenal growth—even when the competition comes roaring back.
Auto Loan Penetration (4Q 2015)
There are 20 credit unions that boast an auto loan penetration rate of more than 50%. Who are they?
Buying a Pre-Exisiting Business
Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services - buying ...
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
ILWU CU Boasts Increased Loan, Share and Asset Growth
According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Three Ingredients for a Successful Vehicle Remarketing Program
Travis Credit Union shares three practices for structuring a remarketing program.
An A+ Approach to Indirect Lending
Like everything else in Texas, indirect auto lending is big. Find out how one credit union successfully broke the mold of the typical Texan program.
Helping Members Through Life
A car. An education. A home. Wright-Patt helps its members live their lives.
Going Green in North Carolina
SECU’s green car loan fills a niche for environmentally conscious members. That segment of the credit union’s billion-dollar-plus auto loan portfolio also happens to perform ...
Affinity Federal’s Steady Hand Yields Dynamic Results
Sticking to its roots kept this New Jersey credit union standing firm in uncertain times.
FirstLook: The Key to 14% Lending Growth
Affinity FCU demonstrates that sticking by their membership, in good times and bad, can lead to phenomenal growth—even when the competition comes roaring back.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
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From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
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An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
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The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
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Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.