Mind, Body, And Wallet
Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
America First Federal Credit Union added six new branches in 2007 to their existing 70.
Tyndall’s performance-based culture maximizes efficiency and incentivizes employees.
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.
After discussing Neighborhood CU’s community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.

Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.

Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.

After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.