Branding

Just Add Coffee: How 2 Credit Unions Are Rethinking Branching

May 2, 2022 No Comments

Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for credit unions to align themselves with unlikely partners, and some arrangements provide non-interest income streams. Co-location strategies in which credit unions share space with another business often completely unrelated to

Impact Strategies From April 2022

April 25, 2022 No Comments

CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services of credit unions making a positive impact for the members and communities they serve. How To Narrow The Racial Wealth Gap And Expand Access To Underbanked Consumers The social unrest

What’s In A Name: Head Of Financial Wellbeing And Brand Communications

April 18, 2022 No Comments

Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.

How Abilene Teachers Rallied The Community With A Social Media Campaign

March 21, 2022 No Comments

By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.

A Cooperative Spin On Local Marketing

October 28, 2021 No Comments

A California credit union partners with local businesses and earns positive guilt by association.

What’s In A Name: Chief Branding Officer

October 11, 2021 No Comments

Mike Patterson integrates HR, marketing, and mission at Pennsylvania’s Horizon Federal Credit Union.

An Unusual Brand Partnership Offers A Hoppy Experience

July 6, 2021 No Comments

Quad Cities credit union R.I.A. turned a cold call with its neighboring brewery into a branded beer that raises funds for charity.

A Strategy To Engage Sports Fans And Tap New Audiences

June 9, 2021 No Comments

Texas Trust Credit Union puts a creative twist on a standing sponsorship by hosting a video game competition.

Taking Lessons From A ‘Year Of Giving’

April 8, 2021 No Comments

A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.

How VACU Struck Video Gold With A Guy In Flannel

April 8, 2021 No Comments

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.

Features

Just Add Coffee: How 2 Credit Unions Are Rethinking Branching

James Major May 2, 2022

Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for ...

Features